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It is learned that global e-commerce sales surged 27.6% in 2020 to US$4.28 trillion. In addition, Amazon topped the US e-commerce list with an annual GMV of $475 billion, accounting for more than 30% of the market share. As a pioneer in e-commerce, Amazon always sits firmly in the top spot of cross-border e-commerce platforms with remarkable achievements. Among them, Amazon Japan's sales in 2020 exceeded about 2 trillion yen. Strong purchasing power, low return rate, and high repurchase rate are the three major characteristics of Japanese consumers. Therefore, many sellers choose Japan as their first site to dig gold on Amazon, and recently Japan has lived up to expectations and brought good news that excites sellers. Japan site removes shipping restrictions Since the outbreak of the epidemic last year, Amazon has restricted the replenishment quantity of sellers in response to Amazon warehouses and logistics conditions under the epidemic. It has been nearly a year since this policy was issued. During this year of limiting the number of shipments, sellers have suffered a lot. Either there are orders but no goods, or there are goods but cannot be shipped. They are in a dilemma and in an awkward situation. However, with the improvement of the epidemic situation and the improvement of the operational capacity of Amazon's warehouse centers, Amazon has continued to send out signals of relaxing shipping restrictions. In January and March of this year, it relaxed shipping restrictions on Japan, Europe and the United States, and its replenishment quantities increased several times. However, as long as Amazon's shipping restriction policy remains in place, there will still be restrictions on sellers, especially for those with lower IPI scores. This restriction will only affect the speed at which sellers place orders. However, I believe this situation will improve soon, because Amazon officially lifted the replenishment restrictions starting April 12! This morning, a seller posted on the forum: As the title says, the inventory restriction has been cancelled in the inventory replenishment section of the Japanese site's backend, and shipments can be made without restrictions . I hope the European and American sites will catch up as we have been suffering from this inventory restriction for a year. ▲ The picture comes from Zhiwubuyan In this regard, I asked another Japanese seller for confirmation and learned that the Japanese site has indeed cancelled the replenishment restrictions. Now there is no quantity limit on the seller's backend replenishment page, and Amazon has also notified the seller: The notice is as follows:
As of April 12, 2021, we have removed the replenishment quantity limits for your FBA products. We implemented these replenishment quantity limits in July 2020 to help us properly receive and store sellers' products in preparation for the peak selling season. We recommend that you replenish your products according to Amazon's recommended replenishment quantities and continue to improve your inventory performance by managing excess inventory. For sellers, the full opening of replenishment quantities will allow sellers to return to the replenishment mode before the epidemic, which also means that sellers' inventory and orders will no longer be restricted. After learning of this news, many Japanese sellers said: "I am so happy that I am crying. Now I am looking forward to Europe and the United States." ▲ The picture comes from Zhiwubuyan It is understood that there has not yet been a notification on completely lifting shipping restrictions on sites such as Europe and the United States, and sellers with IPI scores below 500 will still be subject to shipping restrictions. In general, Amazon is gradually relaxing its shipping restrictions. I believe that other sites will soon catch up with the Japanese site and usher in a spring without restrictions. Sellers on the Japanese site should also make good use of the traffic after the restrictions are lifted, make full use of various activities for promotion, and increase the number of orders. Recently, Amazon Global Selling made a detailed explanation of the promotion activities on the Japanese site and summarized the following activity strategies for sellers’ reference. How do sellers on the Japanese site master the code to wealth? As a blue ocean site on Amazon, Japan has always been favored by sellers. The reason why it is so popular is that it has the following advantages: Enjoy the regional advantages and all orders can be delivered on the same day or the next day. 2. High-quality activities There are many cultural festivals unique to Japan, and there are more opportunities for promotions on the site. 3. High spending power group The online shopping penetration rate of customers with high spending power is as high as 70%. The site provides various high-quality services such as Japanese translation/page optimization docking, etc. Below is the Amazon Japan event calendar for April. Sellers can use the following time nodes as a reference for product selection and promotion. ▲ The picture comes from Amazon Global Store At the same time, sellers can also participate in the following promotional activities to achieve double harvests of traffic and orders. Flash sales are a limited-time, short-term, high-traffic display activity . Flash sales are conducive to the long-term cultivation of hot-selling products and increasing product exposure. They can not only help sellers capture large traffic in a short period of time, but also effectively reduce inventory backlogs. 2. The store’s treasure: “Deal of the Day” The "Deal of The Day" is abbreviated as DOTD. It is the king of Amazon Deals, with the most traffic, and is very suitable for powerful products. DOTD is conducive to breaking through the ranking bottleneck, increasing brand awareness, and creating star products. Amazon coupons are a common promotional method. Sellers can use coupons to create discounts for products and enjoy the automatic promotion service provided by Amazon. It is an excellent choice to attract traffic and save marketing costs. 4. Prime-exclusive discounts Prime exclusive discounts are exclusive discounts for Prime members. They last longer and have lower discount requirements. They are usually widely used as daily discounts and are a powerful tool for sellers to quickly increase sales and improve conversion rates. 5. Amazon Seller Points Program Amazon Points is a special activity of Amazon Japan, which can greatly increase product exposure, increase fans, and improve attention. It is the only way for sellers to effectively promote purchases and accumulate loyal customers. In short, after the shipping restrictions are lifted, sellers on the Japanese site can adjust their operating models and shipping plans in a timely manner, and increase store traffic and sales profits and master the code to wealth by participating in special activities and tool services on the site.
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