The seizure rate soared by 237%. China Customs also took action to combat counterfeiting. Sellers should be careful when shipping!

As we all know, Amazon is a platform that places great emphasis on buyer experience. However, at the same time, the proliferation of counterfeit goods on Amazon has always been criticized. In the past 2020, counterfeit products and infringement of intellectual property rights have become the two most common reasons for Amazon sellers' accounts to be frozen.

As a seller, you are also troubled by infringement. If you are not careful, you will be on the verge of being blocked or sued. How to deal with infringement, how to write an infringement complaint email, and a list of infringing keywords are often hot topics.

▲ Pictures taken from the sellers’ communication group

Infringement is a commonplace topic, but many sellers still suffer from it. Whether it is intentional or unintentional, the consequences are very serious. Recently, a seller received an infringement email from Amazon, which showed that his payment account had been suspended because his product was suspected of infringement .

▲ Pictures taken from the sellers’ communication group

Due to the large number of counterfeit and infringing products on Amazon, Amazon has taken the following measures to crack down on counterfeit products:

It can be seen that Amazon’s power in combating infringement and counterfeiting cannot be underestimated. But now, not only are cross-border platforms taking actions to combat infringement and counterfeiting, but even Chinese customs have taken action!

Recently, the editor’s circle of friends was flooded with a message about “Operation Dragon” . Not only did freight forwarders forward it, but even sellers in the seller communication group heard about it.

So what exactly is this "Operation Dragon"?

  ▲ Pictures taken from the sellers’ communication group

Speaking of "Operation Longteng", foreign trade people should have heard of it. It is understood that the General Administration of Customs will conduct an "Operation Longteng" every July-August or November-December, with the aim of protecting intellectual property rights and preventing the export of infringing goods.

And yesterday, the General Administration of Customs announced the official launch of the "Operation Dragon 2021" special action for intellectual property protection.

The swift and decisive action of the General Administration of Customs has shocked many foreign trade people. As a part of export, cross-border sellers' goods will inevitably be inspected by customs. What are the key points of this action?

Therefore, sellers of products from the above regions must pay special attention, ship products with caution, cut off the problem of infringing products at the source, and avoid customs inspections, which will not be worth the loss.

Data released by the General Administration of Customs show that in the past two months alone, the customs seized 6,280 batches of suspected infringing goods, a 237% year-on-year increase. The General Administration of Customs approved 2,862 applications for customs protection of intellectual property rights, a year-on-year increase of 5%.

The relevant person in charge of the General Administration of Customs said that during the special operation, the customs will strengthen coordination and cooperation to strengthen the protection of the entire chain. In addition, it will work with relevant departments to implement joint punishment on dishonest and illegal enterprises in accordance with the law, give full play to the role of organizations such as industry associations, import and export chambers of commerce, and rights holders' rights protection alliances, and strengthen social co-governance of intellectual property protection.

Nowadays, platform rules are becoming more and more stringent, customs are also strengthening inspections, and all parties are strengthening the protection of intellectual property rights, which means that cross-border exported goods will face numerous tests.

Therefore, sellers must pay attention to intellectual property rights. The compliance of products and operations will be a major trend in cross-border e-commerce in the future.

After the release of "Operation Dragon", many freight forwarders reminded their customers in WeChat Moments: the customs inspection rate has increased recently, and the documents and materials must be accurately reported before picking up the container. Remember not to rush the goods and do not conceal the brand infringement products! Therefore, sellers should also pay more attention recently to avoid exporting products involving infringement or counterfeiting.

If the exporting enterprise is not sure whether the exported products will involve infringement, it is recommended to log in to the intellectual property customs protection filing subsystem for inquiry. The website address is: http://202.127.48.145:8888/zscq/search/jsp/vBrandSearchIndex.jsp