On June 24, 2020, Amazon announced the establishment of a global anti-counterfeiting team to crack down on counterfeiters who violate laws and regulations and Amazon mall rules and sell counterfeit goods on Amazon, and bring them to justice.

This move has won the support of many sellers. Recently, after Amazon set up a professional "anti-counterfeiting" team, the brother-in-law has made another amazing move.

On July 8, Amazon US issued an announcement: "Advance notice: Starting from September 1, 2020, the merchant name and address will be displayed on the seller profile page ."

As soon as this announcement came out, it sparked heated discussions among sellers. Some cheered, some felt it was not a big deal, and some even thought it was bad news. So is this a blessing or a curse for sellers? The editor summarized the sellers' views, which can be roughly divided into the following two aspects.

Can it effectively combat copycats and those who give negative reviews?

Some sellers said: Brother-in-law is wise! This move can effectively combat copycat sellers and those who give negative reviews!

The seller then conducted further analysis: If the name and address could be displayed, then the specific information of those who maliciously followed the sale and gave bad reviews could be found quickly, and those malicious bidders could also be attacked at the same time.

But some sellers have refuted this: If it is so easy to combat copycat sales, why are there so many people who are still troubled by copycat sales? They ask every day how to get rid of copycat sales.

The seller said: Some of the follow-sellers use a small account, or bought information, and the address may also be fake. It can only be said that the momentum of follow-selling is slightly curbed, but it is not very effective. Look at the current situation of European and Japanese sites, where the seller information can always be displayed, and follow-selling has never been feared.

Later, another seller echoed: "I run the UK site and my information is public, but there are still people who follow me every day. I have found his company information, and he still follows me. I can't just go to his house and beat him up! It's useless!"

▲ The picture comes from the seller communication group

In addition to discussions about following sales, some sellers also wonder whether this move is aimed at Chinese sellers.

Is it targeting Chinese sellers?

Some sellers said: This looks like it is to support the domestic US market. After all, Americans don’t like products made in China very much. Then they found out that they were all Chinese sellers, which was hilarious.

▲ The picture comes from Zhiwubuyan

Some sellers even complained that Brother-in-law shot himself in the foot: " The follow-up is that 99% of the sellers above are Chinese. Americans don't buy, and Amazon's traffic is declining. Walmart surpasses Amazon? Brother-in-law's Waterloo battle has begun?"

▲ The picture comes from Zhiwubuyan

Some sellers also analyzed that this move was because many Chinese sellers were discovered to have written Made in USA in their titles, and now they are requiring the information to be disclosed.

Some sellers even said: After the information is made public, Americans will no longer buy your products. Even if they do, they may still give you a one-star rating: Made in China.

Is this move aimed at Chinese sellers? Will it affect the sales of Chinese sellers' products after implementation?

In response to the concerns of the above sellers, some optimistic sellers said: It is estimated that there will not be much impact, it is not displayed on the list page, but on the store page, and Mr. Gui rarely goes to the store page.

▲ The picture comes from Zhiwubuyan

In addition, those sellers who were afraid of being cheated have become alert again: it is predicted that the US domestic accounts will soon usher in a wave of increases, and service providers can start planning their plans to get rich in the second half of the year.

Of course, there are also individual sellers who said that this is really an exposure of privacy. They have no sense of security and are trembling with fear.

▲ The picture comes from the seller communication group

In fact, the opinions of the above sellers have certain basis, and we cannot completely confirm or deny a certain point of view. Since Amazon's policy stipulates this, sellers still have to abide by it honestly. What will happen after the policy is implemented requires further observation.

I wonder what sellers think about the policy that "US sellers' information column will directly display their name and address"? Welcome to leave a message in the comment area to discuss ~

Note: Some of the content comes from Zhiwubuyan

Text ✎ Xiyue/

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