The shopping cart disappeared and the win rate dropped to 57%. It is so difficult for sellers who ship their goods themselves!

Recently, in the seller communication group, many sellers reported that their shopping carts disappeared for no reason . At the same time, the shopping cart win rate also showed a significant decline.

▲ The picture comes from the seller communication group

The screenshots show that the shopping cart win rate of many sellers has dropped to 87%, 70% or even 57%.

After investigation, the editor found that quite a few sellers have encountered shopping cart disappearance. The problem of shopping cart disappearance can be traced back to mid-to-late May. Since last month, many sellers have reported that their store's shopping cart and winning rate have been abnormal.

▲ The picture comes from the seller communication group

However, according to feedback from most sellers, they have not been copied by others, have not raised prices, and have not violated relevant regulations. So why do the shopping carts and win rates disappear and decrease?

▲ The picture comes from the seller communication group

▲ The picture comes from the seller communication group

Regarding the issue of shopping cart disappearance and decreased win rate, some sellers speculated that perhaps Amazon made changes to the shopping cart algorithm.

According to the screenshots, the seller delayed the order due to logistics problems, resulting in an increase in refunds, which caused the store's shopping cart to almost disappear. The high order cancellation rate may also be one of the reasons for the disappearance of shopping carts and the decline in win rates.