How to use Amazon’s sponsored display ads?

Amazon platform has a variety of advertising products, which are convenient for sellers to use flexibly.

Sponsored Display Ads (formerly called Product Display Ads) are a remarketing ad offered by Amazon that displays advertised products to people who have viewed your product or similar products.

Sponsored Display ads are cost-per-click (CPC) and can increase your product’s exposure and even position your competitor’s products.

Sponsored Product Ads and Sponsored Brand Ads both use keywords to target audiences, while Sponsored Display Ads use Amazon to target audiences based on consumer shopping behavior.

After viewing your product or similar products, these consumers are likely to purchase your product.

The advantages of sponsored display ads mainly include the following:

Since sponsored display ads do not appear on Amazon’s search results pages, the ads tend to have lower conversion rates.

But because of this, this ad is not as competitive as Sponsored Product Ads and Sponsored Brand Ads, and the overall ad spend is lower than the account average.

With sponsored display ads, you can display ads on your competitors’ product pages. Note that your ads must match your competitors’ products in order to have a chance to get clicks and sales.

Sponsored display ads appear below the purchase options, in addition to:

Note: There are some differences between the two display ads above. The one on the right is a product display ad, which includes a logo and a custom title. Most product display ads have now been replaced by sponsored display ads, which cannot be customized and can only display your product images, titles, prices, and reviews.

Amazon stopped product display ads in 2018, but you can still see a few survivors from time to time.

Creating a Sponsored Display ad is easy and only takes a few minutes:

Step 1: Enter Campaign Manager

Step 2: Click Create Ad

Step 3: You will be prompted to choose what type of ad you want to create. Select Sponsored Display Ads.

Step 4: Enter ASIN or product name to select product

Step 5: After selecting your ad product, set your bid

Step 6: Set your campaign name, budget, and duration

According to Amazon, the minimum daily budget for advertising is $1, and the cost per click is $0.22. Amazon recommends that sellers run ads for a month and evaluate the overall results.

Step 7: Preview your ad and submit your campaign and you are done.

It is recommended that sellers first create an ad for one ASIN, then optimize ACOS to reach the target they set, and then create more ad campaigns.

The safest approach is to choose your best-selling product and then highlight the features that are different from competing products. If sellers want to increase brand awareness and compete with competitors, they must use this ad.

Compiled by ✎ Mary/

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