Breaking news! Something went wrong with the merging of comments! Tens of thousands of comments were cleared overnight...

Not only that, a large number of sellers found that their normally synchronized international reviews were all split up . The reviews were still shared, but the star ratings were not added up.

Whether it is illegal or normal, everything is gone...

Not only the comments on the synchronized sites, but also some of the synchronized site comments have disappeared...

I opened a case and asked customer service, and the answer I got was: This was automatically captured by the system .

In fact, foreign sellers discovered this situation last week. Some well-ranked listings have experienced this situation:

“ Last week I noticed that some listings were no longer merging global reviews . Using Helium 10 I could see that some products had thousands of reviews missing. Has anyone else noticed this? Not all listings, just the most important ones. I wonder if this will happen to all ASINs in the future .”

This week, domestic sellers have also discovered that the number of global synchronized reviews has changed. What happened?

A seller said that there was news that: " Starting from April, Amazon has set new rules for international reviews . Transferred reviews can no longer be displayed on other sites. Now only the number of reviews on the local site is displayed." However, Amazon did not issue any relevant announcement on this rule change.

It is not clear whether Amazon's global review sharing rules have changed or whether Amazon is conducting a large-scale rectification. However, sellers should be cautious in performing such operations in the near future . If you have performed such operations before, you should also pay more attention to the link status in the near future.

The adverse effects of this series of shady operations may be the reason for Amazon’s large-scale review deletions. In fact, illegally merging international reviews poses great risks to both the merging site and the merged site.

Although some sellers have merged and their listings on other sites continue to receive positive reviews, the same old saying still applies: the little red flag may be late but it will never be absent .

What should I do if my listing is merged by someone else? Some sellers suggest to file a complaint in time, because these links merged by service providers, a series of tampering with brands, illegal operations, etc. in the future will inevitably affect the normal sales of the original listing, which may lead to the removal of the link or even an audit.

Complaint path: Brand Center --- Report violations of market policies --- Parent product-child product relationship errors

The brand team handles this quickly and basically splits up these illegal variants very quickly.