The way you make products in a low-key manner is just like the Russians who dropped their supplies and ran away!

The way you make products in a low-key manner is just like the Russians who dropped their supplies and ran away!


During China's current epidemic, the phrase "Mountains and rivers are different, but the moon and sky are the same" written on Japan's relief supplies became a hot search on Weibo and flooded the circle of friends, and the upright Russians were forced to fill in the hot searches.


This story begins with a plane fully loaded with 183 cubic meters of supplies...

What does 183 cubic meters mean? I don’t know… I just know that the whole plane is full!


Finally, the Chinese people counted that the total amount of supplies was 23 tons !


Moreover, this is not the first time Russia has donated. As early as February 1, Russian media had donated a wave of masks to China Central Radio and Television!


On February 5, Russia sent another batch of relief supplies and five medical and epidemic prevention experts to Wuhan.



However, the Russians are too low-key and pragmatic. They just left the supplies and ran away. They don’t write poems like “The mountains and rivers are different, but the wind and moon are the same”, nor do they brag about it like a certain country, so anxious that netizens can’t wait to add a hot search for it!




On the other hand, US officials said that the US State Department sent nearly 17.8 tons of medical and humanitarian donations to the Chinese people.


Please note that this is delivery , not donation... Some netizens explained the difference between the two in detail.

This is embarrassing...


When Xiaozhi saw this, he couldn't help but think of cross-border e-commerce sellers.

Some sellers have excellent products, but due to poor marketing, such as optimizing listings, advertising, and reviews, their products lack exposure and traffic, and buyers simply cannot see and order them. These sellers are like the Russians who left their supplies and ran away, and can only wait for buyers to discover them on their own;


On the contrary, some sellers have mediocre products but are very good at operation and promotion. The listing and advertising are very good, and they quickly dominate the hot searches like a poem written in Japan, quickly attracting a large wave of traffic, and the products are quickly recognized by everyone;


Some sellers take extremely low-priced and low-quality products and use various black technologies to occupy the homepage, which can attract a lot of orders at once. However, what follows is an extremely high return rate and bad reviews, and even leads to the closure of the store!

It can be seen that being good at operation and promotion is really important! Speaking of this, we have to talk about this new feature of Amazon.


Add video features to Sponsored Brand ads


Recently, Amazon added video functionality to its Sponsored Brand ads. With this update, merchants can add videos to this ad type.


Amazon has previously conducted a test, and starting from January 2020, Sponsored Brand videos will appear below the homepage of the mobile search results page.

Compared with pictures, videos can attract users' attention more easily, making it easier to convert viewers into buyers. At the same time, videos can provide timely and easy-to-understand information, increase emotional resonance, and help merchants build trust with customers.


Note: To include videos in Sponsored Brands, certain requirements must be met, such as the video content should not interfere with the user interface, the text should be clear and easy to read, and it should not contain email addresses.


(Source: Cross-border Black Technology)

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