Nine Ways to Get Reviews on Amazon

1. Amazon’s automatic follow-up system

Amazon has a system that automatically follows up with consumers who purchase products. The platform will automatically send emails to encourage consumers to leave product reviews or report problems with the products they purchased.

Amazon recently launched the Request a Review feature, which allows sellers to automatically request reviews from consumers with just one click. Sellers can click this button to send a review request email within 4-30 days after consumers purchase the product. This feature, combined with Amazon's automatic follow-up system, can greatly increase sellers' chances of receiving reviews.

3. Join Amazon’s Early Reviewer Program

Early Reviewer is a program that Amazon encourages consumers to comment on new products. After consumers join this program, Amazon will send a review invitation, and buyers can get a $5 gift card after leaving a review.

Amazon launched the Vine program for products that have registered brands but have fewer than 30 reviews. Sellers who join the Vine program submit 30 product inventories to Amazon, and then Vine program reviewers receive the products for free and conduct product testing and write reviews.

The Vine program is very similar to the reviews that Amazon has banned, except that the reviewers in the Vine program are vetted by Amazon.

Currently, the Vine program is free to sellers, but it is not ruled out that Amazon will start charging this year.

5. Use a third-party autoresponder email tool

6. Create an email contact list

If Amazon restricts your email communication in the future, you will need to find another way to build your own email contact list. There are many ways to build a list, such as encouraging users to leave their email addresses through social media or creating a blog.

7. Utilize product inserts

• You can ask for reviews, but be neutral. It is against Amazon's rules to explicitly ask buyers to leave a five-star review.

• Provide useful information about the product and company. For example, contact information allows users to contact you quickly if there is a problem with the product. Good customer service is an effective way to prevent negative reviews.

• Although you can't induce users to leave positive reviews, you can get them to follow your social media accounts, etc.

  
  

Respond to negative reviews proactively and resolve any issues that may arise. With Jungle Scout’s Alerts feature, you can quickly spot negative reviews and respond to them to resolve the issue.

Sellers can use some off-site promotion platforms such as Jump Send to provide free or discounted products to platform users and ask them to leave reviews for the products.

• Cannot conduct reviews. But there are still many sellers who use this black technology, be careful that this may cause your account to be frozen.

• You cannot induce buyers to leave positive reviews. For example, if you feel this product is worth a five-star rating, please leave us a review, otherwise contact us , this is inducement; or "we are a small, family-run business", "we make our products in America, so please support local businesses" , are also inducements.

Compiled by ✎ Mary/

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