According to foreign media reports, Amazon recently sent a report to some sellers using Seller Fulfilled Prime (SFP). The report contained the email addresses of all sellers instead of a customized report for each seller. Although the email address leak was not caused by the hacker attack, the sellers felt that it was a data leak. Recently, some media asked Amazon whether it was caused by a malfunction or human error, and how Amazon explained the content of the email sent to sellers. As of now, Amazon has not responded. Amazon has always clearly stipulated that it is forbidden to share, publish or release detailed information of orders, including the buyer's name, address, phone number, etc. If the seller violates this, the seller's account will be suspended until the problem is resolved. The incident this time was less egregious than one that occurred last year, when Amazon notified sellers that the company had inadvertently revealed their usernames and email addresses, but it was unclear whether that was related to a leak by an internal Amazon employee. In fact, the biggest problem we are facing now may be the vulnerability of user data in today's world. To solve this problem, Amazon has been working hard to try new detection methods, such as the technology that Amazon is testing to use sellers' facial recognition to detect. Generally speaking, sellers' email addresses are valuable but not as sensitive as other types of identifying information. However, some sellers are concerned that the leak may allow some scammers to take advantage of it to send phishing emails. In addition, some email addresses are universal, such as gmail accounts. It is reported that at a hearing in July last year, an Amazon executive said that the company would not use third-party seller data to produce competing products. In April this year, the Wall Street Journal said that Amazon employees often use third-party seller data to develop private label products. In response to Amazon being questioned about using third-party sellers' data to develop its own brands, the U.S. House Judiciary Committee asked Amazon CEO Bezos to testify. Amazon said in May this year that it would select appropriate executives to testify in the U.S. Congress regarding the issue of third-party seller data. |
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