Notice prohibiting the use of misleading store labels in product images

Effective date: March 8, 2021

Applicable sites: All sites

The Shopee platform recently discovered that some sellers imitated the official behavior of the platform and added self-made store labels to product pictures, which seriously misled buyers.

Starting from March 8, 2021, Shopee prohibits sellers from using misleading store labels in product images. Violating products will be deleted, and the violating store will be penalized with 1 or 2 points depending on the severity of the violation. If the store commits the same violation again, additional penalties will be imposed depending on the situation. Severe violators may have their stores frozen. Sellers are requested to complete the rectification of illegal products in a timely manner according to the rules.

Definition of using misleading store labels in product images: Sellers who, without authorization and permission, manually add labels that should be automatically generated by Shopee based on the seller’s type and performance to product images through image processing software will be deemed to have used misleading store labels in product images, including but not limited to the following situations:

• Local seller label

• Preferred Seller Badge

Examples of illegal local seller labels:

Example of illegal preferred seller label:

Sellers are penalized for using misleading product labels. The penalty reason displayed in the Seller Center is: using misleading store labels in product images.

If you have any questions, please consult your account manager or call Shopee customer service hotline: 400-126-8888!