A large number of Amazon sellers' products have been removed from the shelves! The reason is...

European Authorized Representative (EU Representative) is a natural or legal person explicitly designated by a manufacturer outside the European Economic Area (EEA) (including EU and EFTA). This natural or legal person can represent the manufacturer outside the EEA to perform the specific duties required by the relevant EU directives and laws on behalf of the manufacturer.

In accordance with EU regulations, after obtaining CE certification, the product packaging is required to be affixed with the CE mark, and the information of the European Representative must also be printed. CE means that the product has passed the safety certification, and the European Representative is for traceability. If customers, customs or the EU government have any questions, they can directly contact the European Representative, who can communicate and resolve the issue, thus playing a communication role.

In order to achieve product compliance, EU regulations stipulate that the packaging, labels and instructions for use of products affixed with the CE mark imported from outside the EU before July 2021 must clearly print the information of the manufacturer's EU authorized representative. In the future, as long as your product needs to be CE-marked, you must find an EU authorized representative.