What is Listing? Listing Review

Listing is a product page, one page for each product. Simply put, it is uploading product information to the seller's backend. Specifically, it includes title, price, description, pictures, etc. Listing optimization is an issue that is emphasized in various Amazon trainings.

Require

About capitalization

1. The first letter of each word should be capitalized;

2. Please do not capitalize all words;

3. Do not capitalize conjunctions (and, or, for) and articles (the, a, an);

4. Do not capitalize prepositions with fewer than 5 letters (in, on, over, with).

About Numbers and Symbols

1. Use the number 2 instead of two.

2. Measurement units should be spelled out instead of using symbols (6 inches, not 6");

3. Please do not include any special characters or symbols ( ! * $ ? Г†图片1.png Гґ etc.).

Product Information

1. The title of the sub-body in the variation should not include size and color;

2. Don’t include promotional information (for example: Free Shipping, New Arrival, Best Seller, Great Deal, Hot Item, etc.);

3. The brand and manufacturer information in the title should not be the seller’s own name, unless the product is a private brand.

Example

Parent: Crocs Beach Clog

Subbody: Crocs Beach Clog, Lime, Medium (Women's 8-9 M US/Men's 6-7 M US)

Naming rules for special category products

1. Naming rules for apparel products:

Parent product name rule: [Brand] + [Department/Target audience] + [Product name/Style]

Example: Tatonka Essentials Women's Fleece Pullover "Sharon Lady"

Sub-product name rule: [Brand] + [Department/Target audience] + [Product name/Style] + [Size/style] + [Color]

Example: Tatonka Essentials Women's Fleece Pullover "Sharon Lady" Size 8 US Black

2. Naming rules for footwear products (including handbags, wallets, belts, glasses, etc.):

Parent product name rule: [Brand] + [Gender/Age Group] + [Product Line] + [Material] + [Shoe Type]

Example: Kenneth Cole REACTION Women's Work Space Leather Pump

Sub-product name rule: [Brand] + [Gender/Age Group] + [Product Line] + [Color] + [Material] + [Shoe Type] + [Size]

Example: Kenneth Cole REACTION Women's Work Space Black Leather Pump 7.5 M US

price

One of the most important factors that determines conversion rate is that buyers tend to look for products that are good quality and inexpensive. So for similar products, when other factors such as reviews and sales are the same, the price of the product determines the ranking.

description

Function: As a supplement and extension of the five elements characteristics, to enrich product information content.

The following types of information are not allowed:

(1) Seller’s name

(2) Email address

(3) Website URL

(4) Specific company information

(5) Detailed information about other products you sell

(6) Promotional slogans such as SALE or freeshipping

Image Definition

Every product uploaded on Amazon must be accompanied by one or more clear, intuitive, and easy-to-understand product pictures. Listing pictures are divided into main pictures and auxiliary pictures.

Product main image standard

1. Images must accurately represent the merchandise and only show the merchandise for sale, with minimal or no support.

2. The product and all its features must be clearly visible.

3. The main image must use a pure white background (pure white can blend in with Amazon search and product detail pages - RGB color values ​​​​are 255, 255, 255).

4. The main image must be a professional photo of the actual product (not graphics, illustrations, physical models or placeholders). It must not show accessories that are not included, supports that may confuse buyers, text or logos/watermarks/embedded images that are not part of the product.

5. The main image must not show multiple views of the same product.

6. The picture must match the product title.

7. The product must occupy at least 85% of the image area.

8. The resolution of the image must be higher than 72 dpi.

9. Amazon accepts JPEG (.jpg), TIFF (.tif), or GIF (.gif) file formats, but JPEG is recommended.

10. Products must not be placed on mannequins, except for stockings or socks.

11. Images must not be blurry, pixelated, have jagged edges, or be cropped along the edges of the frame.

12. If the product is on a model, the model must be standing (not sitting, kneeling, reclining, lying flat or in other postures).

13. The products in the pictures must have been removed from the packaging or have no external brand labels (except stockings or socks).

14. Images must not contain nudity or be sexually suggestive.

Product auxiliary image standards

1. The auxiliary pictures should show the product from different angles, show the product in use, or supplement the product features that are not highlighted in the main picture. Sellers can add up to 8 auxiliary pictures in Amazon product listings;

2. Auxiliary images do not require a white background;

3. For other requirements, please refer to the main image standards. Currently, Amazon does not support images in dynamic GIF file format.

Image size

1. When the length or width of any side of the image is greater than 1000 pixels, the image can have a "zoom function".

2. If the shortest side of the image is less than 500 pixels, it will be directly rejected by the Amazon system when uploaded.

Image Format

JPEG, TIFF, GIF. Amazon recommends uploading in JPEG format, which will be faster.

Image examples

1. The picture needs to use a pure white background.

2. The longest side of the image must be at least 500 pixels (1,000 pixels is recommended).

3. Images must not display embedded images

4. The products in the pictures must be clearly visible.

5. The product must occupy 85% or more of the image area.

operate

Five key points for self-built listings: title, selling points, pictures, descriptions, and keywords

title

Brand, basic functions, special features, color and size.

The title must include all the necessary elements based on user search habits, but don't over-pile it.

picture

1. See what products are being sold

2. Detailed parameters

3. Unique features of the product

Product Image

1. Product normal status diagram

2. Component relationship diagram

3. Use effect simulation diagram

4. Simulation diagram of the use effect of different models of products

5. Product packaging

Keywords

1. Five lines in total, 50 characters per line, including spaces, and no punctuation is required (currently a minimum of 1 and a maximum of 1,000, after the background revision);

2. The core words must be present around the product positioning! Do not repeat them in the title;

3. Long tail words should be complete, and keyword tools should be used;

4. Be precise and don’t use useless words that are irrelevant to the product;

5. Fuzzy matching, frequently update the hottest keywords on a weekly basis.