Brother-in-law discloses data on its own brands! These 10 categories are the most popular and have the highest profits!

As the son of the brother-in-law, Amazon's own brand has always been given the green light and enjoys various privileges. How are they selling? Here comes the answer.

Recently, at the request of the US Antitrust Investigation Committee, Amazon finally disclosed its own brand data .

It is reported that 9% of Amazon's sales in the clothing, shoes and accessories categories come from its own brands . In the Home & Kitchen category , private brands accounted for 4% of the company's sales in 2019 , 3% in the Consumer Electronics field, and 2% in the Consumables field . In other categories, private brand sales account for less than 1% of the company's sales.

In the apparel, shoes and accessories category, first-party sales of purchased brands account for approximately 25% of total GMV, while first-party private label sales account for less than 3% , accounting for 72% of the market.

In addition, Amazon's most successful clothing brands are Amazon Essentials (men's and women's clothing ) , Simple Joys by Carter's ( children's clothing ) , Goodthreads ( men's clothing ) , Daily Ritual ( women's clothing ) and Lark & ​​Ro ( women's clothing ) . The clothing category is the department where Amazon has launched the most brands. These products add up to more than 10,000 , accounting for about half of Amazon's own brand portfolio . It can be seen that Amazon has quietly become the leading clothing retailer in the United States.

In addition to the data on private brands, which categories on Amazon were the most popular in the first half of 2020? Which products sold the best? Which products had the highest profit margins? You can refer to some data from Jungle Scout .

The Amazon Seller Status Report for the first half of 2020 shows that the top ten most popular categories and sellers on Amazon are as follows:

Other categories, in order of popularity, include:

Sellers need to pay attention to whether these categories are too competitive and choose multiple categories. The last thing sellers want to do is jump into an overly saturated market with little chance of landing on the first page of Amazon search results.

Among the many categories on Amazon, which ones have the highest sales profits? To some extent, this depends on the seller's source of goods and sales volume. However, for most Amazon sellers, the average profit margin is between 17% and 26%, depending on the category. Which categories have higher profit margins? The answer is handmade products (which require a lot of raw materials and time), followed by some high-priced items, including computers, appliances, and instruments. The average profit margins of the main categories are as follows:

The above data are the comprehensive profit margins of domestic and foreign sellers. Domestic sellers have higher profits than foreign sellers. In addition, some slightly less popular categories seem to be more profitable. For example, in "home kitchen" and "crafts and sewing", only 2 % of sellers have a net profit of 51 % -100 % in the former business, while 10 % of sellers have a net profit of 51 % -100 % in the latter industry.

More than half of Amazon sellers (53%) said that private label products sold by Amazon are given priority in all product and organic search results and are usually priced lower than third-party products. Therefore, sellers should consider comprehensively and find the category that suits them best.

(Source: Cross-border Sellers Teahouse )