Big event of the week! A positive review costs 117 yuan, Amazon issues a severe warning against fake orders!

December 26 news, Global Stores recently stated that Amazon Live features will be rolled out across the entire site.

With the help of the live broadcast function , sellers can interact directly with consumers, and consumers can complete one-click purchases by clicking on the carousel next to the video.

Amazon said that brands are influencing consumers' shopping behaviors and decisions, and features such as live streaming and following are natural touchpoints for sellers to interact with consumers at a deeper level. With the help of the live streaming function, sellers can interact with consumers more easily, thereby further empowering their own brand promotion.

On December 26, according to data from Mastercard SpendingPulse , last-minute purchases pushed up U.S. holiday shopping season (November 1 to Christmas Eve) retail sales (excluding cars), up 3.4% from the same period last year. Online sales still grew the fastest, up 18.8% year-on-year, accounting for 14.6% of total sales.

On December 25, according to British media reports, an investigation found that some low-quality products on Amazon's website were full of fake reviews, and marketing companies sold these reviews at a price of 13 pounds (about 117 yuan) each.

The investigation pointed out that these companies used a group of "reviewers" to post four-star and five-star reviews online.

Reviewers are paid a small fee and receive a refund for the product they purchased. A German marketing company called AMZTigers claims to have 3,000 British reviewers.

"We help you get vetted reviews from real people," it says on its website. "We have over 60,000 product reviewers across Europe dedicated to writing reviews quickly and reliably."

Recently, a seller received an email warning from Amazon, the content is as follows:

Dear seller, we understand that you are being compensated for seller reviews! Amazon strives to maintain customer trust and provide the best shopping experience. Once we learn of sellers manipulating reviews, we will investigate it, which includes offering compensation in exchange for reviews! If this continues, your account will be deactivated!

It is reported that Amazon is testing a new feature to detect 5-star reviews of Chinese products. Once an abnormality is found, it will be automatically deleted! Sellers are advised to adjust the ratio in future reviews, and use a combination of 30% 5-star reviews and 70% 4-star reviews to avoid the risk of being blocked!

The latest news is that on December 25, Amazon issued an announcement on the "End of Free Shipping Promotion".

Effective January 13, 2020, free shipping promotions will cease. Before this date, please make any necessary edits to your free shipping promotions from Ads > Manage Promotions. Effective January 13, 2020, all pending and started free shipping promotions will be terminated, their status will automatically be updated to "Expired", and the free shipping promotion type will be removed from the Create Promotion page in Seller Central.