Openly exercising privilege! The platform only allows officials to set fires but not the people to light lamps?

Well-known double standards!!

Sellers are prohibited from posting review request cards

But surprisingly, there are requests for reviews in self-operated shops?

Amazon allows officials to set fires but not people to light lamps

Recently, a seller found a small card in an Amazon private label package that seemed to be asking for reviews. Below the card, there was a black text prompt, " Other Amazon brands worth exploring, including GOODTHREADS, AmazonBasics, and other Amazon private labels."

"Isn't it forbidden? How did you use it secretly?"

"You treat us as outsiders, allowing the governor to set fires but not the people to light lamps?"

Many merchants have been banned by Amazon for violating regulations before, and the crackdown on reviews has returned, which has had a serious impact on sellers.

In fact, as early as July 21, a large number of sellers had their accounts deactivated for putting review request cards in packages.

Amazon Gift Cards

Amazon believes that the act of issuing small cards is a way for sellers to manipulate buyers to leave reviews. False reviews and exaggerated ratings violate Amazon's policies and are strictly prohibited by Amazon.

The small card that the buyer received in the package

Amazon's own brand puts the small card directly on the title

Like many third-party review cards, the official card says: "We hope you enjoy it as much as we enjoyed making it. Please leave a review to let us know how we did."

The form of comment is to scan the QR code on the card and arrive at the Amazon login page, where buyers can log in to their Amazon account to comment.

Many sellers were puzzled by this. Aren’t you asking for reviews? Isn’t this a clear hint? !

Some buyers were more open-minded and said, "In that case, can we also adopt this method, as long as the text is obscure enough?"

Prohibited content includes:

1. Marketing or promotional communications, including coupons.

2. Messages that reward or suggest sellers for providing positive product reviews or seller feedback, including offers of compensation, monetary incentives, gift cards, free or discounted items, refunds, rebates or compensation, future offers.

3. Messages that delete or change existing product reviews.

4. Message asking buyers to review a product only if they had a positive experience with the product

5. Repeated requests for product reviews or seller feedback.
   

Specifically, Amazon's focus is on paid review requests. As long as the small cards provided by the seller do not have substantive price and payment conditions marked on them, Amazon officials will not judge the operation as illegal.

Amazon's adjustment this time is mainly to rectify false reviews, but some small sellers will be caught in a dilemma. They are afraid that they will be accidentally hurt by Amazon because of this incident, which will not be worth the loss.