Amazon's top three promotions in Q4

Starting from October, we enter the fourth quarter of this year. The fourth quarter is the peak sales season for many categories.

In addition to various festivals, such as Halloween, Thanksgiving Day and Christmas, which can bring more shopping demand,

There are also Amazon’s three major promotions in the fourth quarter of each year.

Amazon's traditional "Black Friday" shopping festival and "Cyber ​​Monday" shopping festival,

And the "Autumn Prime Sale" that was set up last year.

Amazon has officially announced that in addition to Black Friday and Cyber ​​Monday, this year's "Autumn Prime Sale" will be held in October, just like last year. Last year's "Prime Early Access Sale" was held from October 11th to 12th. If nothing unexpected happens, this year's sale may also be held in this time period.

In order to optimize the price setting and stocking plan one month before the promotion, you can refer to the operations during this period last year.

The registration deadline for the three major promotions is almost approaching.

(Image source: Amazon)

The registration deadline for the Black Friday Cyber ​​Monday promotion (referring to the Deal, not the exclusive discount) is September 11th.

The deadline to sign up for the Prime Fall Sale is August 11 (PDT).

Converted into Beijing time, this means that promotion registration must be submitted before 15:00 on August 12.

If you haven't registered yet, please hurry up and register.

Registration path: Directory -> Advertising -> Flash Sales -> Create New Promotion.

(Image source: Amazon)

(Image source: Amazon)

According to the above picture, except for the Prime Fall Sale, which has not yet been set, the Black Friday website has already determined the promotion time period. In order to participate in the promotion, the following are some detailed optimization suggestions:

Flash sale recommendations are updated weekly, so if there are currently no recommended products, you can log in to the backend regularly before the registration deadline to check if there are any recommended items and choose to participate in the promotion in a timely manner.

Before you enter the sale (30 days before the fall sale begins), make sure your pricing is well planned.

a. For price adjustments that last more than 7 days, especially price reductions, it is recommended to use coupons instead of member-exclusive discounts. Using member discounts for more than 7 days may affect the base price and the lowest price.

b. In other promotional activities before the Autumn Sale, be sure to control the price to avoid affecting the base price of the Autumn Sale (i.e. the lowest price reference value), so as to avoid not being able to participate or suffering losses after participating. Especially in the BD and DOTD flash sales, not only will it affect the base price within 30 days, but it will also affect the lowest price within 30 days.

Please remember that the above optimization suggestions are designed to help you better participate in promotional activities and reduce the potential risk of losses. When formulating and adjusting pricing strategies, you must carefully consider various factors, including market demand, competitor prices, product costs, etc.