Prime Day's fiercest rival closed first! Can the first battle intercept the membership day?

Amazon's old rival Walmart recently held an annual large-scale promotion event, claiming to be the "biggest rival of Amazon Primeday", called Walmart Plus Weekend. It lasted for three days from June 2nd to June 5th, and the results exceeded everyone's expectations!

According to the latest survey and data, the overall quality of this "Walmart version of Prime Day" is quite good, with 39% of customers expressing that they are "very satisfied" with the official discounts and product richness provided in the event. It should be noted that the satisfaction rate of Amazon Prime Day last year was 27%. It can be said that Walmart Membership Day, as a new event launched in its first year, is full of sincerity.

Specifically, 27% of consumers said that the products they want to buy are more discounted at Walmart events than Prime Day. Even a quarter of customers believe that this new Walmart event can directly replace Prime Day, which means that these consumers will no longer spend on Prime Day a month later.

This is big news. You know, Amazon has encountered traffic and sales bottlenecks this year. If it weren't for AWS pulling profits, the Q1 financial report would have been in the red. Amazon is cutting costs by cutting costs here and charging more there, while it is also preparing for a big move to turn things around on Prime Day. Although Walmart's specific sales data for the weekend has not yet been released, it can be seen from consumer satisfaction that it is quite threatening to Amazon. The media's general evaluation of "Amazon Prime Day's biggest rival" is not a fabrication.

Judging from the data, Walmart's add-to-cart rate and conversion rate are stronger than Amazon in small appliances and large electrical categories such as laptops, TVs, and refrigerators, especially in the grocery category that has been popular after the epidemic, far surpassing Amazon. The grocery category includes many daily necessities, and the changes in consumption habits brought about by the epidemic have made groceries a hot commodity. However, in the grocery category, Amazon is more inclined to promote its own offline fresh food e-commerce-Amazon Fresh and Whole Foods Market, squeezing the display space of other grocery products. However, the products of these two modules do not have much advantage in price, and they lose a lot to Walmart in add-to-cart and conversion rates.

In other words, judging from the performance of category products alone, Walmart can already compete with Amazon. It can also be seen from customer satisfaction that customers prefer Walmart in terms of product competitiveness, so the conversion rate and add-to-cart rate are higher than those of similar Amazon products.

The most regrettable thing about this Walmart Plus Weekend is that Walmart clearly fell short in terms of promotional efforts.

Walmart Plus has 37 million members now. Walmart Plus Weekend is actually set up for these members. Among these members, only 34% know about this weekend sale, which is just over 10 million. And 94% of Amazon's 150 million Prime members know about Prime Day. The gap is too obvious.