Amazon once again announced to sellers that it will show no mercy when it comes to account closures!

In September of this year,

All sellers should appeal to Amazon reasonably.

Although Amazon expressed its willingness to settle,

But subconsciously, an announcement was issued.

From this action we can clearly see that

Amazon has strict regulations on illegal traffic diversion, false reviews, etc.

Unfair business practices will not be tolerated.

So what should all the sellers and manufacturers do?

In fact, we can analyze this matter from the beginning.

It all started with a comment.

Everyone knows a bad review.

It can cause a sharp drop in the sales of the entire store.

Then all the sellers showed their talents.

Gift cards, cash back for positive reviews, and fake orders are all available.

Then a new profession was developed, namely "hand brushing".

Now the country has also begun to crack down on it.

Mainly because there were victims.

Many people use this method to defraud and make profits.

Didn’t China promise not to cheat Chinese people?

We can also feel that

What is the difference from domestic platforms?

Whether it is Amazon or other platforms,

Foreign e-commerce platforms pay special attention to the authenticity of reviews.

Amazon has already proposed this a long time ago.

It is illegal for sellers to use rewards in exchange for five-star reviews.

And once discovered, the seller’s funds will be withheld.

In this large-scale ban,

The ones that are blocked the most are the black hat sellers.

After all, the merchant violated the rules first.

All subsequent appeals are completely useless.

However, some sellers believe that

This is a means for Amazon to take the opportunity to suppress Chinese brands.

The sellers are not groundless either.

Many things are not nowhere to be found.

“First of all, Amazon has the right to interpret the rules.

The platform took the initiative first.

Secondly, Amazon acts as both a judge and a referee.

Continuously launch self-operated brands similar to popular products,

Then every peak sales season,

A number of shops were closed.

After two or three months,

The sales peak has long been missed.”

Many of them are also due to the complexity of Sino-US relations.

Some conspiracy theories are not surprising.

In the end, the store that I worked so hard for was closed down.

Let's look back at Amazon.

Have you discovered that the era of moving bricks has long passed?

It has long passed the wild growth it once had.

This is not just a change for sellers.

This is also a turning point for Amazon.

It can be seen as killing the donkey after it has done its job.

But for many fake sellers,

It’s a positive trend.

The fall of the head also foreshadows the rise of a new noble.