Less than 2 weeks after its launch, it has reached the 4th place! The popularity of this Amazon product is still rising.

It is reported that after the release of "Squid Game", the keyword "squid game" has soared to the 4th place in the search ranking on Amazon in less than 2 weeks.

There are more than 10,000 listings related to the show, and the costumes, masks, dolls, etc. in the show have entered the lives of many fans.

Not only that, many products with related elements have also been derived, such as alarm clocks, notebooks, key chains, etc. These products have been enthusiastically sought after on global short video social platforms. Foreign netizens have left messages under the video: "Where can I buy the Squid Game Alarm Clock? I really want to buy it!"

In addition to Amazon, there are also thousands of Squidward Illusion merchandise on sale on platforms such as Walmart, eBay, Wish and Etsy.

We have to admit that the traffic of "Squid Game" peripheral products is huge. With curiosity about the dividends of "Squid Game" peripheral products, we analyzed the "Squid Game" peripheral products.

First, choose a category or a product. We usually check whether the product has traffic. Traffic means money can be made. The popularity of "Squid Game" is indeed an opportunity to make quick money for small and medium-sized sellers and quick-responding factories.

By searching for keywords such as "squid game" on Amazon and Walmart platforms, we can see that the current traffic for "Squid Game" peripheral products is indeed very large.

At present, whether it is costumes, masks or dolls, they are all on the homepage of the keyword "squid game", but this kind of product has a great risk of infringement. If the boss is wealthy, he can do it at will.

For sellers who do not want to take risks, it is best to choose products that sell well all year round and have no risk of infringement.

On this basis, we chose the most conservative sugar cookie making tool (which has a high search popularity on foreign platforms such as Tiktok).

Through the EasyYa product selection plug-in, you can immediately check the market capacity of the product and whether there is a monopoly on sales.

EasyYa product selection plug-in (Amazon product selection)

EasyYa Product Selection Plugin (Walmart Product Selection PRO Version)

Whether on the Amazon platform or the Walmart platform, the market capacity of this product is average and there is no monopoly risk.

After obtaining the above data, we can also simultaneously look at the market feedback of competing products.

Here we can use the EasyYa product selection plug-in to analyze the category to see whether the individual listings in this category have many reviews. If there are seven or eight listings in the top 30 with less than a thousand reviews and they are selling well, then it proves that the market is saturated enough and there is still a chance to enter.

After choosing a product, we can also focus on analyzing the product reviews. On the EasyYa product selection plug-in, you can see many negative reviews complaining that the product is "too small", "poor quality" and "rusty". Before making a product, you must first analyze this part, and then optimize it to maximize its strengths and avoid its weaknesses.

EasyYa product selection plug-in (Amazon product selection)

EasyYa Product Selection Plugin (Walmart Product Selection PRO Version)

If we want to explore more opportunities in this regard, we can also use the comment analysis function of the EasyYa product selection plug-in to expand our thinking, such as making "Squid Game" blind boxes (the pink bow coffin is particularly memorable), biscuits, jewelry, daily necessities, mural decoration, carpets... and other products. It would be best to combine elements such as Halloween warm-up and the horror plot of the Squid Game itself to superimpose traffic.

Through the above analysis, we can find that the content of hot movies and TV shows like "Squid Game" has a very wide range of radiation projected on the category, almost covering all aspects of food, clothing, housing and transportation. Therefore, small and medium-sized sellers who have a certain sensitivity to popular culture are very suitable to enter. As long as we use the product selection tools reasonably, we can quickly complete a series of operations from product selection, product development to product improvement and operation optimization, and also realize operations on the "Amazon & Walmart" dual platforms.