Amazon is one of the most popular e-commerce platforms in the world, accounting for 49.1% of the U.S. e-commerce market. In addition, 50% of Amazon's total sales in the U.S. market come from third-party sellers.
But for third-party sellers, selling products is only half the battle. Even if the seller sends out the goods and receives payment, the buyer may apply for a return refund to get the money back. The overall return rate on the Amazon platform remains at around 30%, which is about four times that of offline stores. Not only does returning goods cause loss of profit for the seller, it can also result in higher packaging and shipping costs. In addition, if the goods are damaged during shipping, the seller will not be able to sell them again, which means damage to the goods. To effectively reduce the return rate, sellers must first understand why the return rate of online sales is high. The following are the most common reasons for returns: Here are some strategies that can effectively reduce the return rate: 1. Accurately describe the size and features of the product The most common reason for sellers to receive returns is that the size is not right. Buyers decide to buy products based on pictures alone, and it is difficult to grasp the true size of the product. Therefore, it is not enough for sellers to only divide the sizes into S, M, and L. They should also use a size chart to list the actual size of each size. If you sell clothes or shoes from different manufacturers, make sure you provide a size chart based on each manufacturer's products. This may take a little time, but it will go a long way in reducing returns. Displaying correct sizing information is not only important when selling clothing, but also when selling home appliances, furniture, and home decor accessories. 2. Use high-quality product images The more product images you have, the better. It is best to use photos from different angles to show the product. The images should be clear so that buyers can clearly see the material and texture of the product after zooming in. Sellers can create high-quality product photos by taking advantage of lighting and different angles. 3. Product variants should not be ignored Sellers should ensure that each variation of the product is given equal attention . For example, if the product you sell has multiple colors, then the product image should also show the product in all colors. In addition, each image should ensure that the color of the product is highly consistent with the color of the product to reduce color differences. 4. Provide efficient customer service Sellers should reply to buyers' messages in a timely manner, answer buyers' questions patiently, and do basic customer service work. When operating multiple sites and multiple stores, you can use third-party tool software on the market to improve response efficiency. 5. Product packaging should be firm If the goods are damaged during shipping, it will almost certainly result in a product return. Therefore, sellers should carefully inspect your products to ensure that they are in good condition, and then package them properly to ensure that they are not damaged. At the same time, pay attention to comply with Amazon’s packaging requirements. 6. Find out the reason for return Product returns not only cause financial losses, but also reduce the seller's store weight. Sellers can analyze and identify product-related issues in buyers' reviews to improve product quality and reduce returns. Sellers can also obtain a report to find out the reason for the return request by following the steps below: 1. Log in to Amazon Seller Central. 2. Under Report, select Fulfillment, select the Customer Concessions option, and then click Returns. 3. Select a time period, such as returns within 30 to 60 days. 4. Check the problem items on the report and determine the reason for the return. 7. Close collaboration with suppliers When the seller does not ship the goods themselves, if you realize that the packaging materials are not protective enough and may cause damage to the goods, communicate with your supplier to discuss and improve their packaging. Doing the above points well can not only help sellers greatly reduce the return rate, but also improve buyer satisfaction and increase store sales. At the same time, high-quality product pictures can increase the probability of buyers entering the store to place orders, thereby improving conversion rates. Disclaimer: This article is copyrighted and may not be reproduced without permission.
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