On the 24th, Alice wants to tell you about AZ complaints, budget bugs, and the new advertising policy...

That’s right, we have prepared the following two topics on the 24th and would like to discuss them with fellow sellers.

Many people don’t know that CPC bidding strategy has changed, and they don’t even know the reason for the recent low ad exposure. Create a new ad plan and you will see the following changes.

The bidding strategy has changed significantly, so why is it that my previous advertising plans have been performing worse and worse in terms of exposure recently even though I haven’t changed anything?

Everyone look here

All the campaigns that have not been moved will be automatically set to a dynamic bidding strategy that only reduces the bid. Under this strategy, the exposure will be less and less, and the cost will be less and less. Of course, the performance will be worse and worse, and the purpose of spending money on advertising will be lost. So don't think that this change is harmless, it is a major update that directly disrupts the existing bidding methods and strategies.

Dismissing dynamic bidding and recovering overflow budget

On the 24th, Alice will have a good talk with you

Complaints are actually something that many people underestimate. In fact, when the number of orders is small, the impact of complaints is absolutely fatal. Amazon's setting for ODR is that accounts that exceed 1% are in danger of having their sales rights removed. If the number of orders is small, one complaint out of 100 orders will directly be 1%.

Especially now that even complaints about FBA delivery are counted as part of the performance, sellers have a harder time.

Many sellers, seeing complaints, just want to settle the matter peacefully and return the money directly. This method may seem quick, but it is actually a bad idea. Not to mention that it encourages buyers to take advantage of the return policy more and more willfully, the most direct thing is that if you return the money without saying anything, isn’t it admitting that you made a mistake? !

In Amazon, this approach will not eliminate or even reduce the impact of complaints on your performance. If you appeal, even if you lose, the result is the same as a direct refund. Not to mention that there are various ways to win the case, which is the specialty of Alice's disciple, Miss Vivian.

Similarly, Vivian, who has never failed in her appeal, will also share her complaint response skills with everyone on the 24th.