The truth behind Amazon’s new image policy…

Last week

A message about Amazon's updated image policy in July

It instantly exploded in the industry.

All major media followed up

The news spread among Amazon sellers in a short period of time.

Let Alice take you through this policy briefly.

Or the main image cannot have any text or logo

And the old-fashioned problem of having to have a pure white background

But this policy update spread

The reason for this speed is that

Strict enforcement and severe consequences

Just looking at the title you can feel

The cost of this image policy violation is heavy

It was taken down and the account was banned.

I feel that I have not complied with it.

My brother-in-law pressed me to the ground and rubbed me

Sellers naturally have their own reasons for not using white background

For example, the color of the product itself and the background are highly overlapped

Using a pure white background will

Customers have difficulty identifying products, etc.

In case the product is not suitable

Blindly pursuing restrictions such as pure white background will seriously affect

The traffic and conversion rate of the listing,

Leading to a decrease in transaction volume

So for some categories such as kitchen utensils, decorative items

It is not mandatory to use a pure white background

Sellers will also choose whether to use it according to their own circumstances.

Once the new policy is released

All categories treated equally

All with a pure white background

The sellers are naturally complaining

But, it is really as the major media say.

Violations will result in the product being removed from the shelves

Is it so serious as to even close down the store?

You know, even if

Matters expressly prohibited by the platform (such as fake orders)

Even if you violate the rules, my brother-in-law will delete your review.

Split the variants of combined review manipulation

Just violated the image rules

Will your brother-in-law really delete all your products?

Alice read the articles from various media outlets

Found an interesting thing

The first wave of media articles

Whether it is the title or the text

There is no mention of "removal" or "closing the store"

The text of the subsequent articles has not changed

But the title has changed.

Using page search, you can see that in addition to the title

There is no information about "closing the store" or "closing the account" in the text.

Seeing this, I believe everyone will start to be interested in this news

Authenticity is in doubt

Alice will now analyze two suspicious points in the news.

1. Do all categories really need to review the main image so strictly?

2. Is the penalty for violating the main image rules really that severe?

First, we need to know

Image review is an important part of classification review

However, not all categories need to participate in classification review.

For example, the kitchen supplies and home decoration mentioned above

These categories do not need to use pure white background

No classification review is required.

How to determine whether your product needs to participate in classification review

You can look at the buyer page of the listing

Like this, the brand name is above the product title

This is the category that needs to participate in classification review

On the contrary, the title below is above the brand

And there is a "by" before the title

Categories that do not need to participate in classification review

Speaking of the following letter to sellers mentioned in the news

It is true, but this is a mass message sent by the platform to all sellers.

There is no screening of the categories sold by sellers

Categories that do not need to participate in classification review

Even without using a pure white background

The probability of being hidden is also very small.

The same second question

The conclusion can also be drawn from the above letter

Amazon will hide the illegal listings

Cannot be searched at this time

After re-uploading the compliant main picture, it can be displayed again

Such penalties are harmful to sellers.

Compared with the removal of shelves and closure of stores, it is not worth mentioning

If it is a product, it is really not suitable to use a pure white background

It will seriously affect traffic and conversion

So far, it can be confirmed that this is another

The media’s over-interpretation of the new policy

Sellers can fully withstand Amazon's new policy

No pure white background

Until the listing is hidden by the algorithm

Change the main picture and then resume sales

This will minimize changes to the main image.

Damage to traffic and orders

It also reminded the students

You must develop the habit of independent thinking

From the overwhelming amount of information every day

Identify the parts that are useful to you

at last

When traffic drops after the main image is changed

We also need to learn to use other methods

Re- increase the traffic of the listing

For example, use the CPC of in-site advertising to increase exposure