Amazon is conducting a strict inspection! A large number of accounts have been blocked due to renovation

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Amazon has become increasingly strict in its management of sales on its platform this year, launching wave after wave of account blocking actions at the beginning of the year. The intensity of the actions can be described as "sweeping the enemy with all the force." Amazon is also best at settling accounts after the event, and both new and old accounts are no exception!

In particular, renovation operations are strictly checked, and warnings and store closures for renovation/merge operations are gradually becoming more severe.

Recently, many sellers have received violation warnings: "We have found that you have violated the Amazon Seller Code of Conduct policy... We took this action because we found that you or someone acting on your behalf requested to change an ASIN to another ASIN that does not match the product corresponding to the current ASIN..."

After the seller receives the performance notification, a corresponding violation record will be generated in the account status: that is, violation of the seller's code of conduct (accurate information), and the impact on the account health is generally "medium" or "high".

Sellers need to submit an appeal to resolve this violation and eliminate the performance.

Top reasons for receiving an Accurate Information violation warning

1. Frequent submission of merge requests : Sellers apply to merge ASINs or refurbish links through customer service channels (case) many times. If these operations are considered by Amazon to violate the principle of accuracy of product information, they may trigger a violation warning.

2. Frequent modification of detail page information : Sellers repeatedly request to modify key information on the product detail page, such as title, description, attributes, etc. If these modifications are considered by Amazon to be inconsistent with platform regulations or misleading to consumers, they will also receive a violation warning.

3. Other potential reasons : In addition to the above two situations, there may be other behaviors that lead to violations of "accurate information".

Impact of this warning on your account

Amazon will issue a warning notice to sellers who violate the rules for the first time . At this time, the seller needs to submit an action plan in accordance with Amazon's requirements to clearly correct the violations and prevent them from happening again in the future. If the seller can successfully eliminate the violation warning, the account will not be further affected.

However, if the seller continues to violate the rules multiple times after the warning is removed (such as continuing to refurbish links or modify product information), Amazon may suspend the seller's account or even directly close the account . Therefore, sellers should attach great importance to compliance operations and avoid crossing the red line.

It is particularly noteworthy that last year Amazon updated its “repeat violation” policy, increasing penalties for repeat violations, with some policies even reducing the maximum tolerance limit for violations to two!

Therefore, when we receive a policy warning, we must act quickly to appeal to avoid possible harsher penalties.

How do sellers file complaints?

In order to successfully appeal and eliminate the violation warning, sellers can prepare the following appeal materials:

1. Proof of brand qualification : Provide the product’s brand certificate or brand authorization letter to prove that the seller has the right to sell the product and ensure the accuracy of the product information.

2. Purchase vouchers : Submit supplier invoices, purchase contracts and other documents to prove that the source of the goods sold by the seller is legal and the information is true.

3. Detailed description of the violation : including the ASIN involved in the violation, the time and cause of the violation, and the corrective measures the seller has taken or plans to take. This information should be detailed and accurate so that Amazon can understand the seller's actual situation and make a judgment.

During the appeal process, sellers should maintain active communication with Amazon and submit relevant materials in a timely manner in accordance with Amazon's requirements. At the same time, sellers should also strengthen internal management to ensure the accuracy and compliance of product information to avoid similar violations in the future.

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