Is Amazon doing something new?

When I woke up early this morning and turned on my computer, I saw new changes on Amazon’s front desk. Another wave of Amazon’s exciting operations is coming!

When we search for a keyword on Amazon, in addition to the best seller products, a new feature has been added, which is the monthly sales volume of each product. So what are the pros and cons of this data?

01. Advantages : Accurate product selection data

These data are Amazon's internal data, which can be said to be very real. In the process of selecting products, these data are also what we want to get. We can infer what the market is like through the monthly sales of top sellers, which can be said to provide great help for our product selection.

02. Disadvantages : Increasing competitive pressure

This change may be really good for some big sellers, because it can show their strength and place a lot of orders every month, demonstrating their advantages with the number of orders.

However, it is not friendly to a new product or a small seller. Under the same keyword, there must be new products and old products, and there must be big sellers and small sellers. If buyers value these sales data through comparison, then it will undoubtedly be a major blow to these small sellers and new products!

02. The phenomenon that occurs

If this trend continues, the following scenarios may occur next:

1. Large sellers will increasingly dominate the market, and small sellers will face greater competitive pressure and find it difficult to gain a foothold.

2. Review-free and other evaluation behaviors may become popular again, and sellers can only work hard to increase sales.

3. Third-party software developers will face major challenges, forcing them to continuously optimize and launch new features.

4. In order to increase sales, sellers may choose to lower prices or rely on off-site channels, which will lead to continuous compression of profits and eventually they may fall into the dilemma of not making enough money to cover their expenses.

In general, Amazon is constantly changing, and sellers can only hope for the best. As for why Amazon has adopted such reforms, I think it is largely influenced by temu.

Each product on the Temu platform has a specific sales volume. Although we cannot confirm the authenticity of these data for the time being, this practice is undoubtedly to attract buyers. After all, when sales are high, buyers tend to subconsciously think that the product is popular and everyone is buying it.

However, the fierce competition among the big platforms has put us sellers in a difficult situation and made us "victims" again and again. If we turn to temu, for sellers without factory support, they will not be very competitive, and it will be difficult to form a price advantage. The entry threshold is high. At present, the sales rights of temu are still in the hands of the platform. Sellers provide products but do not have the pricing power. All price decisions are controlled by temu.

Sellers are facing more and more challenges. What we can do is to focus on product differentiation, improve quality, and ensure that our products can stand out from the competition and not be eliminated.