Amazon's big sweep! Bulk review collection + abuse of variants, store closure storm is coming!

Recently, a storm of closures against abusers of the Vine program swept across Amazon's US site!

During the Spring Festival, many sellers suddenly received a notice of store closure without any warning. The reason was: abuse of Vine comments and repeated creation of variants. When this news came out, many sellers were stunned.

Event Review:

These sellers whose stores were closed have one thing in common - they violated the rules in the following ways:

1. Dozens of separate ASINs were created for the same product.

2. Each ASIN applied for 2 free Vine reviews;

3. After the Vine comments arrive, merge them into the main variant;

4. It even broke the limit of 30 Vine comments for a single parent!

Moreover, the performance notification shows that when a seller is caught "abusing the Vine program free reviews", the violation displayed in the background is: duplicate creation of ASIN and merging Vine reviews.

This method of operation was clearly intended to circumvent Amazon's Vine rules, using free Vine reviews to add reviews to multiple ASINs, which constituted a serious violation.

Reasons for closing the store:

The root cause of this store closure storm is the triple "violation combination" of Vine abuse + variant operation abuse + repeated creation of ASIN.

Amazon identified and tracked these non-compliant behaviors through its new algorithm, and ultimately decided to crack down on the violating sellers.

The free tier of the Vine program is abused: Although each parent can apply for 2 free Vine comments,

But it is clearly stipulated that: it is prohibited to split/combine variants to reuse free review credits ; this is Amazon’s red line that sellers cannot cross!

Variant abuses identified : After the upgrade of Amazon's review tracing system, it can accurately track the source of Vine reviews and detect cloned ASINs through variant fingerprint recognition technology, even merged reviews.

Key ideas for compliant operations:

Data cutting: If you have similar violations, quickly remove the variant relationship containing Vine comments and ensure that the Vine comments under each parent body are compliant!

Compliance with the Vine program: If comments are required, consider doing Vine across sites, which is more compliant and avoids being punished for violations.

Variant operation restrictions: Remember, the differences between the child bodies under each parent body should be kept reasonable, and the number of variant structure adjustments per month should be controlled within 2 times to avoid excessive manipulation.

Summary: Amazon’s reckoning is coming, sellers must avoid risks in advance to avoid having their stores closed due to illegal operations. If you want long-term stable operations, compliance management is the way to go! 💡

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