There are new changes in Amazon A10 algorithm!

Recently, many Amazon sellers have been caught in a dilemma of unstable sales and fluctuating traffic. The reasons for this are not only the US election, multi-platform promotions, but also algorithm changes on the same platform.

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New changes to Amazon's A10 algorithm

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Factors that affect rankings under the A10 algorithm

After the A10 algorithm was updated, the ranking variables changed. In addition to keywords, many other factors were also affected:

1. External Traffic : Sellers should strive to direct external traffic to product listings through blogs, social media ads, or influencer promotion.

2. Customer retention : Repeat purchases and customer satisfaction become more important. Every time a customer comes back, Amazon will provide sellers with better rankings.

3. Dwell time : The longer a customer stays on a product page, the more attractive the product is to potential buyers.

4. Click-through rate and conversion rate : If the product is clicked but fails to convert, it will have a negative impact on the ranking. The A10 algorithm favors listings with good conversion results, so optimizing pictures, titles, and bullet points becomes particularly critical.

5. Organic traffic vs. paid traffic : Unlike the A9 algorithm, which emphasizes paid advertising (PPC), the A10 algorithm places more emphasis on organic traffic. Sellers who rely entirely on Amazon PPC need to reconsider their strategies. Although PPC is still important, Amazon prefers sellers who can achieve sales through non-paid methods.

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Strategies for Optimizing Amazon A10 Ranking

Sellers should take the following actionable steps to optimize organic rankings and stay competitive:

1. Direct third-party traffic : Work hard to direct external traffic to your Amazon product listings through social media platforms, influencer marketing, and blog content.

2. Improve customer experience : By optimizing the images, bullet points, and descriptions of product listings, you can increase the depth and practicality of information, thereby extending the time customers spend on the page and increasing conversion rates.

3. Build customer loyalty : Create an atmosphere where customers come back for more by offering subscription options, creating a loyalty program, or providing follow-up discounts through email marketing.

4. Use long-tail keywords : Although short, high-volume keywords are still valuable, A10 encourages relevance. Using long-tail keywords that are closely related to customer search intent can attract more qualified traffic and increase dwell time.

5. Observe your competitors : Monitor your competitors’ activities. If you see that they are improving their rankings through external traffic, consider the channels they use and try to replicate their success.

Amazon's A10 algorithm update means that sellers can no longer rely solely on PPC and sales velocity. Sellers need to learn to adapt to this new customer-centric algorithm, focusing on external traffic, customer retention, and organic engagement.