90% of operators don’t even know about it! Amazon has launched several new visual search features

As Prime Deal Days are approaching, Amazon has launched a series of innovative visual search features to further enhance users’ search efficiency and accuracy, making the shopping process more intuitive and convenient.

These new features include search box image suggestions, adding keywords to image search, similar recommendations (More like this), video search, and circle search , etc. The launch of new features not only brings users a richer shopping experience, but also provides sellers with more exposure and sales opportunities.

Search box image suggestions

When users enter visually descriptive product keywords such as "flannel shirt", Amazon's search box will instantly display relevant image suggestions.

These pictures include the presentation of multiple attributes such as color, style, material, etc. Users can directly select the picture that best matches their needs and browse related products. This function not only improves search efficiency, but also provides sellers with the opportunity to increase exposure, especially for those products with high quality and more diverse pictures.

Add keywords to image search

Amazon allows users to add keywords, such as brand, color, etc. when uploading pictures for search to further refine the search.

▲Image source: Amazon

This feature improves the accuracy of image search, allowing users to find products that meet their needs more quickly. For sellers, this means that they need to ensure that the product listing copy can cover more key attributes, such as color, size, scene, crowd, etc., so that the product can be more easily displayed when buyers refine their search.

Similar recommendations (More like this)

Amazon has added a “More like this” button when searching for keywords for some products.

▲Image source: Amazon

When you click the button, the system will recommend a series of other styles similar to the original product, and a large number of recommended results will be displayed in the drop-down. This feature provides buyers with more choices and comparison opportunities, while also bringing sellers the benefits of increasing product exposure and sales opportunities. Sellers can expand their product lines based on similar recommendation functions and launch more similar styles to meet the needs of buyers with different needs.

Search Videos

Amazon embeds product videos directly in search results, covering multiple categories such as home, appliances, toys and electronics.

▲Image source: Amazon

Users can watch videos without jumping, and understand the characteristics and functions of products more intuitively. This feature not only improves the user experience, but also provides sellers with a new way to showcase their products. High-quality videos can not only increase product exposure, but also increase conversion rates, especially in categories such as household goods, toys, and electronic products.

Circle Search

Amazon has also launched a circle search feature, which allows users to circle products in pictures for targeted searches.

▲Image source: Amazon

By adjusting the borders or moving the borders, users can explore other options and find the desired products more accurately. This feature is particularly suitable for categories that rely on visual details, such as clothing, household items, etc. Sellers can cater to buyers' circle search preferences through rich image details to increase the chances of being searched.

Amazon's e-commerce is currently in an era of increasingly fierce competition and constant change, and refined operations have become the key to sellers' success.

Sellers need to continuously optimize product images and videos, improve product detail pages, and use visual search functions for promotion. This will help sellers better adapt to Amazon's new visual search function, increase product exposure and conversion rates, and achieve sustained business growth.