Platform traffic! Two major Amazon promotions you can’t miss this month!

It is said that "a man of insight is a wise man". When a business opportunity is discovered, all sellers want to seize it quickly. This month, there are two important promotional events, one is the back-to-school season and the other is Labor Day , which can be said to run through the entire month of August!

Overseas, especially in the North American market, the back-to-school season is almost the second largest sales season after Christmas. Faced with such a good business opportunity, sellers have already been eager to try.

As one of the major annual promotional events in the consumer market, the back-to-school season attracts a large number of students and parents every year. It is understood that shortly after the start of the back-to-school season in 2024, online sellers in Brazil achieved impressive results, with sales exceeding 1.4 million reais, an increase of 8% year-on-year. At the same time, Meikeduo.com said that in 2024, the average expenditure of Peruvian families on back-to-school shopping will reach 400 pesos, and online sales will increase by 30% over the previous year.

Statistics show that during the 2023 back-to-school season, each American family will spend about $890 on school supplies. This year, driven by consumers' high shopping enthusiasm, back-to-school sales are expected to exceed $81 billion.

The 2024 back-to-school promotions on Amazon’s North American and European sites will officially start soon.

Although peak spending occurs three or four weeks before the start of the new school year, students and parents begin creating shopping lists and making purchases as early as July. In fact, early back-to-school sales often occur during Prime Day. Now is the time.

It is understood that this year Amazon will invest more resources and energy in this promotion than ever before, including investment in homepage display, event special pages, social media and related website portals, as well as all-round publicity online and offline, inside and outside the site, to continuously provide sellers with a large amount of traffic exposure.

In addition to seeing the business opportunities brought by this key node, sellers must also make adequate sales preparations and not rush around like a headless fly.

💥In terms of product selection and layout, sellers on the US site can focus on the interactions between the two themes of BTS and OTS.

💥In terms of pricing, sellers need to formulate reasonable promotion strategies based on product characteristics, nature and market demand.

You can set up promotional discounts, discounts for purchases over a certain amount, add discounts for combined purchases or multiple purchases, and you can also consider bundling sales. If your products happen to be complementary, you can set up a bundle sale to boost the transaction amount.

• If the product is a non-consumable item such as a backpack or computer, it is recommended that you only need to submit a flash sale or coupon.
  

• If the product is a consumable and needs to be purchased multiple times and can be purchased in combination, it is recommended to layout related traffic and realize the traffic closed loop of the page through combination purchase.

Labor Day is a federal holiday that honors the contributions of workers and marks the unofficial end of summer. If you pay attention to the news section of Amazon's backend, you will find that Amazon has actually started warming up for Labor Day.

Amazon announced that it will launch its Labor Day promotion on August 26, 2024, which will last until September 3.

The first Monday of September every year is Labor Day in the United States. This holiday allows people across the country to have three consecutive days off to show respect for workers. It is also the last day of summer vacation for students. After Labor Day, the new school year will come. As it is close to the back-to-school season and the changing of seasons, I believe that a large number of products will firmly occupy the best-selling list.

💥When selecting products, you can choose some products related to the themes of "labor" and "relaxation" as the main categories to attract consumers' attention. For example, gardening tools, outdoor barbecue equipment, picnic supplies, food event utensils, party supplies, autumn clothing , etc.

💥In terms of marketing strategy , you can launch a "Labor Day Weekend Special", emphasize the theme of "Farewell to Summer", and bundle sales for product combinations for outdoor activities and family gatherings.

The editor hereby reminds sellers to always pay attention to Amazon promotions and consumption in the US market, formulate appropriate promotions for suitable products, and seize opportunities to make products explode and sales soar.