From Amazon to multiple platforms, a large number of sellers are continuing to explode!

Recently, Amazon has continued to ban accounts on a large scale. Not only have SC accounts been banned on a large scale, but VC accounts have also experienced a round of large-scale sweeps. Sellers have truly felt the power of Amazon's ban in April and May .

Many sellers are wondering, "Will Amazon account suspension become the norm in the future?" Faced with a more complex yet opportunity-filled global economic environment, the cross-border industry ecosystem is being restructured at an accelerated pace.

Under the shackles of multiple factors such as tightening platform policies and intensified market competition, more and more cross-border sellers whose living space has been squeezed are gradually turning to multi-platform operation models to find new growth and resist the risks of the past single-channel layout.

In the past few years, the cross-border e-commerce industry has entered a period of rapid growth, with a large number of entrants entering the market, among which Amazon, a mainstream platform, has grown the fastest.

After several major account suspension incidents, sellers seem to have reached a consensus , "Don't put all your eggs in one basket ." Some emerging platforms have grown rapidly, such as TEMU, SHEIN , TikTokShop, and AliExpress, which have received the focus of these sellers.

According to Marketplace Pulse data, by the end of 2023, the seller overlap rate between Amazon, Temu and SHEIN has reached at least 20% and continues to rise, which also means that a large number of sellers are operating multiple platforms at the same time.

Image source: AM123

At the same time, many Chinese companies are constantly strengthening their channel layout and have successfully expanded platforms such as TEMU, SHEIN, and TikTokShop . One seller even ranked first in sales in the home category on TikTokShop in 2023.

01. Reach a wider customer base

Each e-commerce platform has its own fixed customer base , whose ages, preferences, tastes, and purchasing habits are all different. Cross-platform operations are not only about obtaining traffic, but also about obtaining a variety of customer groups . Differentiated operations are carried out based on the characteristics of users on each platform, so that different types of customers have a deep understanding of the brand.

02. Diversify the risk of being replaced by the platform

Relying on a single channel may lead to unexpected risks, such as changes in platform policies, market turmoil, etc. Multi-channel layout can disperse these risks and ensure the stability of the business.

03. Satisfy customer needs and increase brand awareness

Different customers have different shopping preferences. A multi-channel layout can meet the needs of different customers. Whether it is online shopping, social media platforms or traditional retail, sellers can provide a flexible shopping experience to improve customer satisfaction. Displaying products on multiple platforms can also increase brand exposure, thereby enhancing brand awareness and credibility.

If sellers want to move forward steadily in the great wave of cross-border e-commerce, they must have a holistic mindset, follow the trend, and plan their own cross-border e-commerce path through multiple channels.