How to stabilize order volume and ranking after Amazon promotion

On Amazon, flash sales are a powerful tool to boost your product’s ranking and attract more buyers, but once the sale is over, traffic and sales can drop quickly. To stabilize your ranking and sales after a big sale, here are some tips:

1. Maintain good reviews : Make sure the average star rating of the product does not drop. Actively handle negative reviews, contact buyers, understand the problem and provide solutions. Try to remove negative reviews to improve the star rating.
   
   

2. Email marketing : Use email marketing to provide discounts and promotional information to old customers, give old customers more discounts through traffic pools, and promote products with lower sales.
   
   

3. Keyword management : After a keyword hits the homepage, don’t rush to lower the bid and advertising budget, and don’t rush to adjust the price. Ads should continue to run, even if the budget is limited at the end of the promotion. By controlling the advertising Acos, gradually reduce the keyword bid to stabilize the ranking.
   
   

4. Off-site promotion : Use off-site promotion channels, such as Facebook ads, discount websites, etc. to guide traffic. Offer product discounts to attract customers and consolidate sales and rankings.
   
   

5. Giveaway : Continue to use Giveaway to increase product traffic and exposure, and create video promotions to increase product awareness.
   
   

6. Off-site flash sales : Carry out off-site flash sales for two consecutive weeks to increase sales through off-site traffic.
   
   

7. Product and service quality : Optimizing product quality, providing excellent customer service, resolving issues promptly, and improving product experience are critical to maintaining rankings and increasing sales.
   
   

8. Precision Match Advertising : Use the precision match advertising model to obtain stable traffic and accurately place ads at keyword positions.
   
   

9. Use coupons : Continuously offer discounts on your products to avoid a drop in rankings. Gradually adjust the discount amount to suit the market.
   
   

10. Review and adjust : Evaluate your products and revert to your previous strategy if appropriate. If you lowered the price of your product during a promotion, consider adjusting it back to the original price.
    
    

The above strategies can help sellers stabilize their rankings and sales after the big promotion. The key is continuous effort and careful strategy adjustment. Maintaining traffic and sales takes time and effort, but it can help sellers achieve long-term success.