What do the veteran boutique operators do every day?

Once, an HR in charge of Amazon distribution asked me whether boutique operations were very idle, because sometimes there might not be any new products on the shelves for a month, and even if there were, there would be very few. They were curious about what boutique operations did every day.

Although this question is a bit unprofessional, it actually reflects the hard work of boutique operators. Although they are busy like dogs every day, not everyone can understand their hard work.

Today, I want to share with you what boutique operations do every day. On the one hand, this is to share experience to help everyone find gaps and fill them; on the other hand, you are also welcome to share and complain with us.

1. Check the sales of the day, analyze sales trends, and take corresponding operational actions based on inventory conditions. This includes:

1. If sales volume is higher than usual that day:

• Check if core competitors are out of stock;

• Check to see if there are any good reviews;

• Analyze advertising performance;

• Review recent operational actions, such as whether coupon discounts have been increased.

2. If sales trend is steadily increasing:

• Update the average daily target sales volume for the next 30 days;

• Consider whether to replenish stocks and how to replenish stocks based on the new target sales volume;

• Communicate with the purchasing and logistics teams about the arrival time of the next batch of goods and the prices of different delivery methods;

• Calculate the profits of different delivery methods;

• Develop replenishment plans for various delivery methods and follow up on delivery status;

• If the fastest way to replenish stocks cannot guarantee timely arrival, consider controlling sales, such as canceling coupons, controlling advertising budgets, raising prices, etc. It is recommended to only perform one operation per day to avoid excessive operations that affect product development.

3. If sales drop significantly:

• Check if your core competitors are running promotions, such as flash sales, 7-day sales, deep discount coupons, etc.

• Check ad performance;

• Check for new negative reviews, etc.

Take preliminary actions based on the reason for the sales change, such as opening a new coupon, etc.

2. Regularly check each product’s detail page, including:

• Whether the coupon status is normal;

• Is the Buybox status normal?

• Whether there is an increase in reviews, and if so, analyze whether they are positive or negative reviews;

• The ranking of products in different categories;

• Are competitors advertising on our listing pages and whether we have a competitive advantage.
  
  

3. Follow up the sales of core competitors and small categories you are responsible for, pay attention to changes in prices and advertising strategies, and whether they have launched new products.

4. Check the advertising data, study the performance data of the advertisements every day, and analyze the data of each advertisement, rather than just focusing on ACOS (the proportion of advertising expenditure to sales). It is necessary to compare the advertising data of different time periods to determine whether the advertising strategy needs to be optimized.

5. Regularly analyze business report data, especially the number of visitors, orders and conversion rates under different product life cycles, different prices and different advertising strategies. This helps to formulate operational strategies, such as optimizing products, advertising and prices.

6. Organize negative reviews and return reports, feedback product problems to the factory, and optimize product instructions and packaging.

7. Arrange ordering and shipment, follow up on order progress, and ensure timely delivery.

8. Regularly check Amazon’s inventory, receiving status, and FBA delivery fees to see if they are normal.

9. Follow up on the sales of new products of core competitors and subcategories, and communicate with the product development team about new products.

10. Develop operation and promotion plans for new products, execute and follow up on the results, and continuously improve product listings.

Boutique operations work hard every day for the successful operation of products. Although it may seem busy, all of this work is to ensure that the products perform well on Amazon. I hope these sharings can help everyone better understand the work of boutique operations.