The six most ideal stages for off-site promotion on Amazon

Recently, many sellers have asked me about off-site promotion, especially when to do off-site promotion for the best results. I would like to summarize the following stages:

1. Inventory clearance stage:

During the inventory clearance phase, sellers need to quickly clear out the backlog of inventory to recover funds and avoid paying high storage fees. At this stage, off-site promotion is an ideal choice, especially by offering large discounts to attract buyers. This rough promotion strategy usually achieves good results, especially when the product quality is good. Off-site promotion can help speed up inventory turnover and is less costly than clearing inventory in overseas warehouses.

2. New product launch stage:

When new products are launched, they are usually supported by Amazon traffic, but it is difficult to attract buyers due to the lack of good reviews and rankings. At this stage, sellers can consider doing off-site promotions and offering large discounts to quickly gain sales and good reviews. This helps to establish the conversion rate and ranking of products, making buyers more willing to buy. If you don’t want to lose money, you can also consider looking for real buyers to conduct reviews to improve the credibility of the product.

3. Product cycle stage:

All products have a certain life cycle, especially seasonal or gift products. If the product cycle is time-bound, such as Valentine's Day gifts, once the sales season is over, the inventory may be overstocked and lead to increased storage costs. In this case, setting up large discounts through off-site promotion to clear the inventory can recover part of the cost, which is much more cost-effective than directly abandoning the inventory.

4. Out of stock and restocking stage:

If a product is out of stock due to supply chain issues, Amazon may lower the product's ranking after restocking. At this time, off-site promotion can help improve the product's ranking on Amazon, while advertising and promotion on the site can help restore sales and ranking.

5. Two days before the flash sale:

Two days before a flash sale, many sellers think that it is enough to just participate in the flash sale. But in fact, if the product has no traffic and ranking, the effect of the flash sale will be limited. Therefore, before participating in the flash sale, you can use off-site promotion to pull traffic in advance, improve rankings, and increase the success rate of the flash sale.

6. Bottleneck stage of in-site promotion:

Sometimes, the effectiveness of on-site advertising reaches a bottleneck, rankings cannot be improved, and advertising keeps losing money. This may be because there is a problem with the product's conversion rate, or the product does not meet the needs of buyers. At this stage, off-site promotion can help drive traffic and improve product conversion rates and rankings. At the same time, on-site advertising optimization and discount promotions can help maintain stable rankings.

Finally, whether it is on-site or off-site promotion, basic listing optimization is required to ensure that the product has enough positive reviews and conversion rates. The success of off-site promotion also requires comprehensive consideration of product quality and market demand.