Want to make Amazon advertising more effective? Learn how to use negative keywords

On the Amazon platform, advertising promotion is one of the key methods to promote product exposure. In this context, the correct use of the negative keyword function in Amazon advertising has become one of the important strategies for sellers to save advertising budgets and improve advertising effectiveness. This article will share some creative methods to teach you how to cleverly use negative keywords to place Amazon ads in a more accurate and effective way.

What are negative keywords?

Amazon's negative keywords refer to the exclusion of certain search terms that are not relevant to the product by setting negative keywords in advertising. When consumers use these negative keywords to search, the seller's product ads will not be displayed, thus avoiding unnecessary click costs.

The role of negative keywords

The use of negative keywords can help improve the click-through rate and conversion rate of ads and exclude search terms that are irrelevant to the product. By accurately selecting and adding negative keywords, you can filter out search terms that have invalid clicks, making the ads more targeted to the target audience. This not only avoids the waste of advertising costs, but also reduces invalid ad exposure and clicks, and improves the efficiency of advertising. In addition, by using negative keywords, you can also optimize the display of products and avoid Amazon mistakenly confusing the seller's products with other irrelevant products due to irrelevant clicks.

Types of Amazon Negative Keywords

In Amazon advertising, negative keywords can be divided into two types: exact negative and phrase negative.

1. Precise negation:
   
   

Precise negative means that when the keywords searched by consumers completely match the precise negative keywords set by the seller, the ad will not be displayed (regardless of capitalization).

2. Phrase negation:
   
   

Negative phrases mean that when the keywords searched by consumers contain the negative phrases set by the seller, the ad will not be displayed. This can exclude a series of search terms that are not related to the product.

When to use negative keywords:

• Keywords with high exposure but low click-through rate;

• Keywords with low exposure and click-through rates;

• Keywords with high exposure and click-through rates but low conversion rates;

• Keywords not related to the product;

• Keywords with too high ACOS (advertising spend to sales ratio) for new products;

• Keywords for which automatic campaigns perform poorly.
  
  

Key strategies and techniques:

1. Clever use of phrase negation in automatic advertising:

Since the traffic of automatic advertising is large and difficult to control, the use of phrase negation can exclude irrelevant attribute words and scene words, thereby saving advertising budget.

2. Flexible use of precise negation in manual advertising:

The purpose of manual advertising is to expand keyword traffic. Therefore, when encountering keywords that need to be blocked, it is more appropriate to use precise negation to avoid accidentally damaging too much traffic.

3. Tips for negative keywords:

• In phrase negation, both prepositions and function words should be considered;

• Check negative words regularly, restore keywords that are accidentally blocked in a timely manner, and add new keywords that need to be blocked;

• Avoid adding negative keywords too frequently to avoid affecting ad traffic;

• For new products, avoid using a large number of negative keywords so that Amazon can include more relevant keywords;

• Consider market trends and product competitiveness, and regularly review and adjust negative keywords;

• Consider negative keywords’ relevance to your product to avoid accidental damage.
  
  

In summary, negative keywords in Amazon advertising are an important means to optimize advertising effects and reduce costs. By cleverly using precise negation and phrase negation, sellers can effectively exclude search terms that are not related to the product and improve the accuracy and efficiency of advertising. However, when adding negative keywords, you need to carefully consider the relevance to the product to avoid accidental damage. Regular keyword inspection and adjustment will help you achieve better advertising effects and delivery efficiency.