How to find keywords for Amazon operations?

Listings on the Amazon platform can be optimized by setting appropriate keywords to increase exposure. Here are several ways to find high-quality keywords:

1. Manually collect keywords:

1. Using the Amazon search drop-down box: Related search terms are sorted by search volume.

   
   

2. Check out competitor listings: focus on high-frequency words, such as those in titles, descriptions, reviews, Q&A pages, etc.
   
   

3. Use the YouTube search drop-down box to get new product keyword ideas.
   
   

4. Analyze advertising search term reports: set indicators such as exposure, click-through rate, and ACoS to filter out search terms that meet the conditions.
   
   

2. Use tools to automatically find keywords:

1. Find high-weight traffic words: Use the "Find Traffic Words" function of the tool software to search for specified keywords and discover related long-tail traffic words.
   
   

2. Find competitor keywords: In addition to the frequently appearing words in the listing, you can also find hidden keywords through tool software.
   
   

3. Check the advertising search term report: Query the advertising search term report in the Amazon backend to collect useful keywords and adjust advertising campaigns.
   
   

4. Select appropriate keywords: After mining a certain number of keywords from various channels, select keywords suitable for your products and use them for listing optimization and advertising campaigns.
   
   

3. Methods for optimizing keywords:

1. Assign keywords by importance: Placing keywords in the order of title, backend search terms, bullet points, and description will help improve your store’s search ranking.
   
   

2. Control the number of keyword characters: Determine the priority of keywords based on the character limit and place high-ranking keywords in the front positions.

   
   

• Amazon title characters are limited to 200

• The maximum length of the five-point description is 500 characters.

• Product description has a maximum of 2000 characters

• The maximum length of a backend search term is 249 characters.
  
  

3. Avoid keyword stuffing: Avoid using too many keywords on product detail pages. This will not only not help with search rankings, but will also make the store content appear lengthy, reducing customer trust and transaction rates.
   
   

I hope these methods can help you improve the quality and exposure of your listing!