Amazon Keyword Collection Guide

How to optimize Amazon product keyword collection and increase the proportion of natural traffic

In Amazon operations, many sellers often face key issues:

1. How to increase Amazon’s natural keyword index for products?

Amazon's A9 algorithm displays the most relevant product list by matching the attributes of the keywords searched by buyers. Keywords can be included by Amazon, indicating that they are related to products. Among them, 80% of the inclusion is determined by Amazon's crawling of the link when the link is first sold. In order to maximize the inclusion, we should test the inclusion after publishing the copy and copy the copy on the FBA link.

Static collection of keywords is very important. Static collection means that after the listing is published, it will be displayed on the Amazon front desk within 15 minutes. During these 15 minutes, Amazon will first crawl the listing information to determine whether the static collection of keywords is accurate and rich. According to this standard, the listing will be judged. If it meets the standard, an FBA order will be made for shipment; if it does not meet the standard, the link will be deleted (not yet shipped) and re-listed until it meets the standard.

Static collection lays a good foundation and helps the subsequent dynamic collection of keywords to increase. Dynamic collection refers to Amazon crawling information generated by buyer searches or clicks.

2. How to increase the proportion of natural traffic words and reduce the proportion of advertising traffic?

Optimizing organic traffic is key to achieving efficient operations. The following measures can help achieve this goal:

• Keyword relevance: Filter accurate and traffic-generating keywords and arrange them in order in the title and five bullet points. Avoid keywords that are too general or imprecise.
  
  

• Exposure and click-through rate: Optimize product exposure and clicks, and attract more potential buyers through high-quality pictures and detail page design.
  
  

• Conversion Rate and Product Reviews: Provide high-quality products and services, encourage buyers to leave positive reviews, and increase conversion rates.
  
  

These five factors are closely linked. By improving keyword rankings and using precise advertising, we can expand the precise traffic pool that matches the buyer's purchasing behavior. We can achieve natural keyword rankings from the first three pages to the home page, or even the top of the home page.

The more sales you drive, the more weight Amazon will give you to recognize your listing performance. You can use operational data to timely control and adjust advertising and keyword rankings to optimize operations.

3. How to break through the bottleneck of traffic?

Establishing a stable source of traffic is the key to breaking through the bottleneck. Through the above optimization measures, Amazon can increase the inclusion of product keywords and increase the proportion of natural traffic. At the same time, continue to optimize advertising, attract more potential buyers to make natural purchases, and expand the natural traffic pool.

In addition, cultivate a loyal customer base, provide quality products and services, encourage positive reviews and product feedback, and make customers an important source of organic traffic.

Through comprehensive optimization measures, you can break through the bottleneck of traffic, achieve better operational results, and enhance the competitiveness of your products on Amazon.

I hope the above optimization suggestions will be helpful to sellers.