How to solve the two major pain points of Amazon operations?

Question: FBA products are slow to be put on the shelves. Is there any good way to speed up the process?

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Question: How to optimize Amazon’s main keywords to the first or second position on Google search engine?

Our category is considered a niche category, and I see that fellow American sellers hardly run on-site advertisements. However, when searching on Google using the main Amazon order keywords, all the top rankings are their Amazon listings. How can this be achieved?

answer:

I will explain this issue from several perspectives:

1 According to my observation, there are links to Amazon in the Google keyword search results, but when you click on them, many of them are not the detail pages of Amazon products, but a product collection page (you can try a few more words and search them yourself), such as best seller, such as newly released product collection pages. Generally, product detail pages will not appear, so if you work hard to enter the few lists on the Amazon site, you will definitely be able to get off-site traffic, especially Google traffic.

2 Personally, I don’t recommend you to do any Google keyword ranking, because the traffic from outside the site entering your product details page will greatly reduce your conversion rate. The traffic from Google searches is definitely not as accurate as the traffic from Amazon. So too much traffic from Google is really not a good thing. In the long run, it will definitely reduce conversion. In addition, it costs money to get Google traffic, but if there are a lot of related products on the product details page, you can easily make wedding clothes for others.

3 There are two ways to obtain Google rankings. One is to do SEO, which is too difficult and you definitely can't do it. It requires professionals. The second is advertising. If you do Google advertising, Google's natural ranking will definitely rise, because Google only calculates the weight of CTR and dwell time, and does not calculate any purchases.