How to determine whether a product is suitable for Amazon's store selection strategy

5 points to judge whether the product is suitable for the Amazon platform

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1. Product keyword search volume

Product sales depend on traffic. In addition to traffic brought by brand effects and external channels, traffic is more dependent on search traffic. The search volume of product keywords greatly affects product sales.

The search volume varies. Words with more than 10,000 words are more popular, and sellers call them big words and general words. Words with a search volume between 3,000 and 10,000 can be considered medium-long-tail words. Buyers can use such keywords if they have clear needs. If the search volume is less than 1,000, it can be understood that the product is relatively unpopular.

2. Product keyword relevance

If you search for a product and there are many identical or similar products in the search results, it means that the product is quite popular. On the contrary, if there are only a few or only one target product, it means that the popularity is low.

3. Number of product keywords

Use keyword tools to expand words and try to select products with more relevant keywords. User needs are diverse and search habits are different, so even if the product name is the same, the search terms will be very different. If there are fewer product keyword-related words, it also indicates that the product is less popular, which is not recommended.

4. Product keyword PPC bidding

If the keyword PPC bid is generally higher than $1.5 or even more than $2, sellers with limited budgets should carefully consider the product.

5. Product keyword historical trends

Through this trend, sellers can see whether the product trend is stable or floating, sellers can judge future market changes, and can also see the distribution of off-season and peak season.

6. Are the products homogeneous?

What is most lacking now is innovation, and product homogeneity has always been a phenomenon that every platform is accustomed to. However, if there is too much homogeneity and the product has no special advantages to attract buyers, it will be difficult for the store to do well.