Breaking news! Amazon is about to launch a free video production function

This function is Video builder video production tool - video generator/video production tool.

But currently only a very small number of sellers can use it, and it is speculated that it should be launched in the fourth quarter.

(Image source: Screenshot of Amazon Advertising Backend)

• This feature extracts product images and copy from detail pages, or uploads lifestyle and other images from creative assets or computer desktop devices to create videos.
• The video maker also offers a range of themes so you can easily customize the look and feel of your video and edit colors, fonts, and music options.

There are two main sections: select themes and appearance templates and customize colors, fonts and music .

(Image source: Screenshot of Amazon Advertising Backend)

Choose a theme and template

Click Create Video to see an interface where you can select multiple themes and appearance templates, as shown below.

(Image source: Screenshot of Amazon Advertising Backend)

On the left, you can choose the video style and format that suits your category, but there are not many templates to choose from at present, and they will be gradually expanded in the future.

Customize colors, fonts, and music

When you select any video template, you can set the color, font and music

(Image source: Screenshot of Amazon Advertising Backend)

It is very simple to make here, just need the following steps.

• Logo: It is best to use a transparent logo in PNG format for the best display effect. If you do not want to display the logo, you can also check to disable it.
• Audio: There are a lot of choices here, and the most important thing is that you don’t have to worry about copyright infringement. You can use these audios with confidence.
• Font: There are not many options available at the moment, but they are enough. Just choose a font that suits your brand.
• Theme and color: There are also a lot of choices. Just choose a color that matches your brand tone.
• Scene: Select a scene picture or a product picture. The system uses the main picture and attached pictures by default. You can also customize your own pictures and add titles.

This completes the production of a video, and you can then submit it and save it.

(Image source: Screenshot of Amazon Advertising Backend)

Then you can select the download button to download and place the video ad.