How do sellers use Amazon traffic insights?

Only brand registered sellers are eligible to use this feature. Currently, the following sites have launched this feature (black indicates that it has been launched):

With Amazon Traffic Insights measurement, sellers can understand how these non-Amazon media touchpoints help users discover and consider purchasing your products on Amazon.

Using these advertising analytics and insights, sellers can plan and optimize their digital strategy on Amazon based on content that resonates with users and brings value to their brand.

1. Understand which non-Amazon strategies can help sellers achieve their goals

2. Obtain advertising analysis information for the entire advertising basin through indicators such as number of clicks, product detail page views, number of adds to carts, and sales.

3. Gain further insights into how users interact with your brand on Amazon to discover new sales opportunities.

4. Gain insights into the effectiveness of your campaigns during delivery with Amazon conversion metrics provided for your campaigns.

5. Ensure that your marketing campaigns create value for your brand on Amazon, thereby increasing your return on investment.

1. Go to "Campaign Management" and select "Measurement and Reporting" - "Amazon Traffic Insights" from the left menu bar.

2. Select "Create Campaign"

3. Select the creation method "Manual creation" or "Batch creation of documents". If there are many products, you can choose to use "Batch creation of documents". The following is an example of manual creation.

4. Fill in the ad settings and add the products to be promoted

5. Generate labels for different marketing strategies for each channel.

6. Use tags in marketing such as display ads, search ads, emails, video ads, and social media.

1. Promoted products

Analyze the performance of products associated with your advertising campaigns. This report shows one row per day, per product (ASIN), per ad group, and helps us understand how our advertising campaigns impact shopping activity on Amazon and sales of our products.

2. Promoted products (summary)

This report is the same as the Promoted Products tab, but the variant products (ASIN) are aggregated to the parent product level. Use this report for a more high-level analysis.

3. Brand Halo Products

Analyze the daily or summarized performance of your brand halo products by campaign, channel, and publisher. This daily view shows one row per product, per campaign-channel-publisher combination, per day. Summary reports are rolled up into a single time period.

4. Brand Halo Products (Summary)

The performance of branded non-promoted (also known as brand halo) products and all product variations (e.g., size, color) are aggregated to the parent product level. Use this report for a more aggregated analysis.

5. Brand Halo Snapshot

Get an overview of the impact of your brand halo. Products are aggregated to brand-product group level rather than displayed individually. Campaigns are broken down into campaigns, channels, and publishers. Reports are aggregated to a single time period.