Amazon US product selection tool is officially launched!

Amazon US product selection tool is officially launched!

I believe many sellers have noticed that the add product card in the Amazon backend has been updated. It is no longer a click to add and upload new products, but has been updated to Amazon's product selection tool!


That’s right! After becoming popular on Amazon UK, Germany, and Japan, the Amazon product selection tool [Add New Products] has now landed on the US site!

The [Add New Product] tool is a great assist for sellers when they list new ASINs. It performs analysis based on big data and artificial intelligence algorithms to provide sellers with dynamic product recommendations. It can help us understand the competitiveness of products on a certain site, market demand, consumer preferences, etc., and grasp the category trends of the target site.

Who can see the Add New Product tool




【Add new product】Tool entry


1. Check the seller platform home page card:




2. Click the following link to view:

UK Station:

https://sellercentral.amazon.co.uk/selection/new-products

Germany Station:

https://sellercentral.amazon.de/selection/new-products

Japanese site:

https://sellercentral.amazon.co.jp/selection/new-products




Two major functions

The Add New Product tool has two main functions: New Product and Advanced Research. Details are as follows:

Note: The above two functions can be switched freely.


Today's benefits



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