Why are there no orders for new products even after advertising?

I recently saw a post like this in the forum: A new product has been available for one month, but no orders have been received through advertising, and the organic traffic is in the single digits. How should the seller analyze this?

According to the description, the seller put up a summer product a while ago. Due to the delay in shipping and the slow acceptance of Amazon in the past period, the product was delayed by two and a half months than originally planned, and it was not available for sale until November. At the beginning, 1-2 advertising orders were issued, but basically no advertising orders were issued in December, and the advertising fees seemed to be wasted. The seller changed the main picture, optimized the listing, changed the title and the five-point description, adjusted the price appropriately, and gave out coupons, but in the end, there was no particularly good effect.

1. Are seasonal products the main reason affecting traffic and order volume?

Summer products are sold in winter, and seasonality is a major influencing factor, plus Black Friday and Cyber ​​Monday just passed , and there are also recent Christmas promotions.

The timing of product selection must be well grasped. It is very important to arrange the timing of seasonal products entering the market! Do not miss the opportunity to sell seasonal products. Because the sales of seasonal products in the off-season and peak season are very obvious, you may not get a single order in the off-season.

2. Advertising strategy

When it comes to advertising, you must first clarify whether your goal is clicks, exposure, or conversions? Is your advertising strategy targeting big words, long-tail words, or small words? How much budget can you give to advertising?

Have you used business reports and data from automatic advertising to analyze whether there are any problems with your own listings?

Have you ever analyzed the overall situation of the entire market traffic?

And what about the opponent's operating methods?

Have sellers ever thought about this series of problems? These problems also require sellers to analyze and formulate strategies to solve them.

3. Traffic Issues

You need to find the right traffic for your product. It is difficult for a newly launched product to get free traffic without any weight. At this time, what you need to do is to use paid traffic to build up the weight of the product first.

For example, on-site CPC advertising, LD/BD/7 days Deals, etc. are all effective sources of paid traffic.

For example, when your product is already performing very well on the site and the traffic on the site has been fully tapped, you can also use the traffic outside the site to achieve a new wave of impact.

4. Low conversion rate problem

In fact, this question is also a common question for Amazon sellers. Conversion rate is an indicator that can judge whether your product is good or not. It measures how many people buy your product compared to the people who view it.

Determining factors:

1. Price

2. Accurate classification

3. Keyword accuracy

4. High-quality product images

5. Product star rating, review quality

6. Show product features in product description