[External Case] ​​The first collaboration with a big-selling speaker

Recently, a big seller who is doing very well on Amazon came next door. He is the Mr. Zhu next door whom I mentioned in my previous two articles. He mainly sells electronic devices with high unit price.

You can imagine how fierce the competition in this category is. Each shipment is made in batches of several million, but the return rate is extremely high. Now the warehouse has millions of stocks to clear.

By chance, this boss passed by the door of my office a few nights ago when I was not there. After hearing that we were doing off-site promotion, he asked me to have tea the next day. The conversation went very smoothly. Big bosses are all very approachable.

Then we started our first cooperation yesterday. The product is some kind of TV speaker. The product rating is a bit low, 4.0 points. The ranking in the major category has reached hundreds of thousands. The unit price is 80 US dollars, which is 50% off. I was a little scared at first. After all, the discounted price is still relatively high, and the target audience does not quite match my resources.

Do you know what kind of people gather on FB?

Aunties! ! Not to mention that they are not the target audience of this product ( the main target audience of electronic devices is men ), the most important characteristic of this group of aunties is that they are greedy for small bargains. They may not be interested in anything that costs more than 20 US dollars.

I was a little nervous. After all, it was our first cooperation and we were neighbors. I specifically told the colleague who was posting the message to find more groups with precise audiences, and specifically choose groups that had better orders for men's products. However, experience tells me that there is a high chance that the final effect will not be good.

To my surprise, today I found that the ranking directly jumped to 300th in the main category, and more than 200 orders have been placed in the morning. Moreover, the first day is not actually the best day for posting. Generally, all posts are not posted until the second day, which means that the effect will be best tomorrow. If the first day is so good, you can imagine what tomorrow will be like.

Keepa's trend

According to my experience, it is impossible for FB to generate so many orders for a product of this price. The way to measure the effectiveness of an off-site post is to search for the discount code on FB, and then see how many likes and comments the post gets.

( But not all posts can be seen. Only a few FB accounts have the permission to find all the posts that have been posted. )

I checked and found that there are not many likes and comments in the FB group. Based on my experience, there are no more than 20 orders.

There is only one possibility, that the post has been selected by a deal website. How can I make sure that my post will be sent to the deal website?

I searched the brand name + deal on Google and set the time to the last week .

As a result, I found the post of this brand in the second position. It turned out to be selected by the editor of a deal website.

This deal website has a big background, it’s called Techbargain, and the service provider quotes it at $100 in the market. Because we send all the posts to all the deal websites every day , the editors will post them if they like them, so this time we helped the seller save about 600 yuan.

Link: https://www.techbargains.com/

Let’s use Similarweb to look at the data of this website:

1. The monthly visits are 2.3 million, and the traffic is very large

2. The main audience is Americans, accounting for 96.46%

3. Website user portrait: mainly electronic devices, the channels are very precise

The above three points are the reasons why this product has become so popular. But generally speaking, the discount on this product is to clear out the stock at a loss. However, I personally think that since you are preparing to clear out the stock, the key is to clear it out as quickly as possible , and of course, to make the least loss possible. At this time, it is more correct to convert the accumulated inventory into cash flow.