What is the Lighthouse Project? Lighthouse Project Review

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On April 18, 2019, eBay announced the full launch of the "Lighthouse Project" in Hong Kong. The "eBay 2019 Spring Electronics Category Sharing Conference and Global Sources Product Selection Matchmaking Conference" held in Hong Kong on the same day was also the first stop of the "Lighthouse Project", marking the official implementation of this plan.

Purpose

The Lighthouse Project further transforms the expertise of eBay category managers into sellers’ productivity. Through a series of high-quality activities, it not only solves sellers’ product selection problems, but also creates a high-quality ecosystem for the cross-border e-commerce industry with high-quality products.”

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1. The eBay Seller Lighthouse Program will launch monthly themed events in different categories (8+ events throughout the year), including electronics, home gardening, auto parts, health and beauty, B&I commercial and industrial, sports and fitness, etc.;

2. Enjoy three major seller benefits: in-depth interpretation of category expansion, one-stop connection with high-quality manufacturers, and eBay exclusive site promotion resources and financial support.

1. In-depth interpretation of product category expansion and upgrading of product selection strategy

Each themed event is carefully selected by eBay category experts, who will provide sellers with on-site market trends and in-depth interpretation of hot-selling/high-potential categories, including:

(1) Uncovering the secrets of eBay category big data

(2) Seasonal planning strategy for category expansion

(3) Industry veterans and star sellers share their successful experiences on site

(4) Exclusive Category Development Guide

2. One-stop docking with high-quality manufacturers, saving time and effort

eBay category managers will take you on an in-depth tour of the industry's top expo, connect you with manufacturer resources, control the quality of the connection, and answer questions on site throughout the entire process:

(1) Spanning 6 major categories, connecting with more than 1,000 brands in the Qianfan Plan

(2) In-depth contact with high-quality manufacturers

(3) Professional industry co-organizers to ensure high-quality manufacturer resources

3. eBay exclusive site promotion resources and financial support to help brand development

A green channel for eBay's "Qianfan Plan" and "China Brand Smart Manufacturing Plan" will be opened for eBay sellers who are willing to participate in the Lighthouse Project, giving them priority in enjoying in-site advertising and promotion resources:

(1) Have the opportunity to participate in deals and brand promotion activities on major sites

(2) Have the opportunity to receive a reduction in the Final Value Fee for promotional activities in various categories

References

• 1. eBay's "Lighthouse Project" is officially launched. Who will be the first to try it? : Sohu [cited on 2019-04-18]