How to utilize Amazon’s traffic?
|
Generally speaking, Amazon's traffic sources are divided into three categories: on-site traffic , off-site traffic , and direct sources (directly opening the listing link). On-site traffic is customers entering directly through the Amazon platform. It is the main way for Amazon sellers to actively obtain traffic. Compared with off-site traffic, on-site traffic is more accurate . Traffic within the site includes Secondly, we need to know the specific locations and influencing factors of these traffic displays. For example, related traffic includes natural traffic related and paid traffic related. Natural traffic related includes: variant related, lower price recommendation Frequently bought together (FBT) Tying association: promotion Customers who bought this item also bought Customers who viewed this item also viewed Compared with similar products what other items do customer buy after viewingthis item The influencing factors are: 1. Product competitiveness 5. Discount 6. Store performance 7. Product Similarity and Substitutability 8. Customer purchasing habits 9. Matching reference Finally, we need to know what operations we can do? 1. Based on market acceptance, develop products that are different from competing products in a targeted manner, for example, color, number of accessories, product capacity, volume, weight, etc. 2. Accurately place ASIN ads 3. Improve the listing page 4. Maintain reviews and star ratings, and improve QA 5. Bundle complementary products to increase purchase volume, add to cart, and add to favorites The effects then are: 1. Create differentiation 2. It is conducive to expanding the brand and increasing market share 3. Increase product options 4. Expand traffic entrance 5. Rapidly improve reviews Hope this helps~ |
<<: Amazon Brand Analysis - Find Keywords
>>: Pricing strategies for Amazon products
Recommend
What is Mulberry? Mulberry Review
Mulberry, also known as Mulberry, is a British lea...
What is Splitly? Splitly Review
Splitly is a product of Jungle Scout. It supports ...
Italy "closes the country", people flee and riot, U.S. stocks circuit breaker, plummet 3 trillion, how far is the financial crisis from us?
"The new coronavirus is currently spreading t...
Earthquake in the mask industry! Amazon blocks mask follow-up sales
Anti-epidemic supplies such as masks and disinfec...
The most comprehensive answers to the most frequently asked professional questions in Amazon interviews
How to promote products--probability of being ask...
What is BizisTech? BizisTech Review
BizisTech is a Pakistan based company with guarant...
How can Amazon sellers achieve differentiated operations?
The full text has 1606 words and takes 7 minutes ...
Amazon's top seller committed suicide to apologize? !
Since we Chinese sellers joined Amazon The dazzli...
Essential tricks for sellers: Tips and tricks for bidding on Amazon ads
When placing Amazon ads, sellers need to learn how...
One article to understand | Are you suitable for coupang?
How popular is Coupang ? (Scroll to the end of the...
More than 10,000 stores were closed! Amazon has taken a decisive action against this behavior
As the number of new coronavirus cases surges worl...
What is Blackbird Suite? Blackbird Suite Review
BlackBird has a full set of technology and trainin...
The severe shortage of baby formula in the United States has caused panic! Amazon Canada's prices and delivery fees are shocking!
<span data-shimo-docs="[[20,"美国婴儿奶粉严重缺货引起恐...
What is Inquiry Cloud? Inquiry Cloud Review
Inquiry Cloud was founded in Beijing in 2017. It i...