How to utilize Amazon’s traffic?
|
Generally speaking, Amazon's traffic sources are divided into three categories: on-site traffic , off-site traffic , and direct sources (directly opening the listing link). On-site traffic is customers entering directly through the Amazon platform. It is the main way for Amazon sellers to actively obtain traffic. Compared with off-site traffic, on-site traffic is more accurate . Traffic within the site includes Secondly, we need to know the specific locations and influencing factors of these traffic displays. For example, related traffic includes natural traffic related and paid traffic related. Natural traffic related includes: variant related, lower price recommendation Frequently bought together (FBT) Tying association: promotion Customers who bought this item also bought Customers who viewed this item also viewed Compared with similar products what other items do customer buy after viewingthis item The influencing factors are: 1. Product competitiveness 5. Discount 6. Store performance 7. Product Similarity and Substitutability 8. Customer purchasing habits 9. Matching reference Finally, we need to know what operations we can do? 1. Based on market acceptance, develop products that are different from competing products in a targeted manner, for example, color, number of accessories, product capacity, volume, weight, etc. 2. Accurately place ASIN ads 3. Improve the listing page 4. Maintain reviews and star ratings, and improve QA 5. Bundle complementary products to increase purchase volume, add to cart, and add to favorites The effects then are: 1. Create differentiation 2. It is conducive to expanding the brand and increasing market share 3. Increase product options 4. Expand traffic entrance 5. Rapidly improve reviews Hope this helps~ |
<<: Amazon Brand Analysis - Find Keywords
>>: Pricing strategies for Amazon products
Recommend
Big news of the week! Italy exempts masks and other epidemic prevention supplies from VAT
Italy exempts masks and other epidemic prevention...
What is Outdoor Retailer? Outdoor Retailer Review
Outdoor Retailer is one of the world's largest...
Amazon's latest notice: FBA labels must be pasted like this, otherwise the goods cannot be shipped; new sites will be opened
After raising FBA logistics fees by 3% , my brothe...
What is DSB.CN? Review of DSB.CN
The E-Commerce News (dsb.cn) is one of the most in...
What is Liquuid IV? Liquuid IV Review
Liquuid IV is a health and nutrition DTC brand hea...
Another wave of sanctions after the sweater war, this time targeting our cross-border e-commerce...
Recently it is really easy to be influenced by xx ...
Prime Day orders surge! Sellers: We are just shouting at a loss
As time turns to July 18, the much-anticipated Ama...
Wayfair introduces new technology that combines ML and AI to make search results more accurate
It is learned that on May 30, according to foreign...
No orders? You should take a look at this product development idea
About the author : An executive of a cross-border ...
This is how advanced Amazon operations deal with FBM’s pain points!
FBM Disadvantages and Corresponding Solutions In ...
Hurricane "Fiona" landed in Canada! eBay released seller protection measures!
<span data-docs-delta="[[20,"eBay123获悉，飓风“...
What to do if Amazon product sales suddenly drop?
There are two reasons for the sudden drop in Amazo...
Nine minefields of Amazon operations
When optimizing your product, you must consider th...
Share several common methods of deleting negative reviews on Amazon
When an Amazon buyer leaves a bad review for a ne...
What is Joybuy (JD Overseas)? Joybuy (JD Overseas) Review
Joybuy.com is operated by Chinese e-commerce giant...