How to find out competitors’ off-site actions?

How to find out competitors’ off-site actions?


Image source: Tuchong Creative


Article 59


Have you noticed that some listings can jump from hundreds of thousands in a category to hundreds in less than a month after they are put on sale?




Besides being envious, can we find out the principles behind the other party's data? Only in this way can we learn something. There are three ways:


1. Search their brand on Google and you will be able to find out whether they have deployed many evaluation websites, how strong the test delivery is, and how fast the sales are released.


2. Search their brand on FB to see if you can find a lot of discount posts or review posts about this product.


3. Finally, I used a spy tool to crawl their Facebook ads. Basically, all of them were sent for testing. I looked at the keepa curve of their review growth and saw how many operations of merging reviews there were. It seems that they sent for testing very aggressively.


4. Check whether there are many accounts that follow the sales. If there are many, and the prices are relatively low, it means that some people are following the sales at low prices to increase orders.



5. Look at the review picture to see if there is a small card requesting a review in the product. If you want to do it, you can use a small account to follow the sale and place the card.


6. Send it to many agents to see if they accept the order. Then you can know how many orders he places with the agents. This method is applicable to both evaluation and off-site evaluation.

 

 


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