Things about Amazon's off-site promotion (with a new product off-site promotion form)

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Quickly promote the 30th article outside the site

Many people ask me a question: Will doing things outside the site reduce the weight?

Maybe, maybe not. If the conversion rate of your off-site traffic is lower than the on-site conversion rate, then the listing weight will definitely decrease.

However, if your product is OK and there are no problems with the listing in all aspects, and you offer big discounts outside the site, the conversion rate outside the site will be very high in this case.

Therefore, when clients come to us for off-site services, we always evaluate the off-site effects of the products first. How do we evaluate?

1. The rating of the listing (at least 4.0), price (no more than $20 after discount), reviews (few negative reviews), discount (at least 50%, 40% for good products)

2. Use our off-site resources to determine the level of off-site competition for this product. If competitors are doing a lot of off-site activities recently, then if we also do it at this time, the effect will be greatly reduced.

In addition, I suggest that sellers should be purposeful and planned when doing off-site activities.

If you are launching a new product, there are two ways:

The first one is also a better way to promote new products. In the early stage, you can do off-site promotion intermittently for one month, and do it every two or three days. The number of orders does not need to be so large, about 10 to 20 orders each time. This way, you will not rush so fast, and you can continue to cooperate with the order brushing. If you don’t understand this, you can consult us. (We are now helping some sellers to operate in this way)

The second method: A better way to promote new products is to continue to work outside the site every day, and control the number of orders per day to about 1-10 orders. This can ensure that the product has orders and rankings every day, and has weight, and the keywords are also improved, especially in conjunction with authoritative links to promote it will improve the keyword ranking.

If you want to stabilize the ranking of old products, I suggest:

Set a daily order volume required to maintain a stable BSR ranking, and how many orders need to be placed outside the site. Through continuous off-site discounts + advertising + coupons + evaluations + flash sales, the ranking will quickly recover. However, this requires strong off-site resources. You can also ask me about this.

Summarize:

I haven’t done anything outside the site in 18 years.

Directly rely on reviews to promote (very expensive)

Open external resources in 2019

In a word: It's really awesome

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