How to achieve a monthly income of 10,000 USD from a new product (case analysis)

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A few days ago, I came across a question:

A new product has just been launched on the shelves, with a unit price of US$35. It has been on the shelves for just 3 days and has received 4 orders, 2 of which were natural orders. The daily budget for automatic advertising is US$5, and the advertising bidding price is US$1.3.

Currently, coupons have been made in the early stage, QA has also reviewed 5 items, but there is no review yet.

Then the boss requires that this product should generate 10,000 yuan in monthly income. This may be a piece of cake for many people, but the questioner is still a novice and has little experience, so it may still be difficult.

The person with the highest number of likes in the comment section planned it this way, we can learn from it:

Let's analyze the boss's goal: monthly sales of 10,000 US dollars, which is equivalent to 10,000/35, which is approximately equal to 10 orders per day. In fact, for a product with such a high average order value, the monthly sales volume is 10,000 US dollars.

Actually, it’s not bad. (Prerequisite: the product must have been deeply researched. Otherwise, it’s useless. The market capacity is too small and it’s difficult to rush in. Products with small market capacity have high profits, but the product operation cycle is long. It is necessary to formulate a long-term operation plan and focus on the quality of reviews. You can place orders without too many reviews.)

Develop an operational plan:

In the first month, get 3-5 orders per day for new products and 3-5 orders for promotion. It is very likely that you will not meet the target this month. The main goal of the first month is to increase reviews. There will be a chance to increase it in the next two months. This month's review target is 10, (Vine, coupons, off-site paid promotion jumpsend, etc.) After the first month of promotion, increase the reviews first. In the early stage, it is recommended to only turn on automatic, and move the budget for manual to automatic, because the data of automatic advertising is more extensive. First maximize the exposure, and there will also be clicks, but it doesn’t matter if there are no conversions. This is to avoid insufficient exposure and clicks when the link is brushed, resulting in too many orders, being monitored by the link, and easily being wiped out of reviews. And the loss of reviews is also related to the buyer's account. It is also okay to turn it on manually. There is no data reference in the early stage (unless you call up other people's advertising data, the same model, and the keywords that they run well can be used. When brushing orders, remember to use the keywords you invested in, and you don’t need to be so precise. You can add some long-tail words)
 
The second month of the new product period is based on the operation of the first month. Although the orders are unstable, the reviews are slowly accumulating. If you want to increase sales, you can immediately report BD or LD. You can find a business manager or service provider to solve it. Products that have been involved in activities will have greater exposure. Large traffic has the support of reviews, corresponding conversions, BD, and can brush orders and increase rankings. During the LD period, the inventory settings and the inventory of LD flash sales will be displayed on the front desk. It is best to reduce the inventory. Set it according to your market capacity or the number of orders per day of your competitors. If it is too large, the rate of flash sales will be too low. 5% 10% cannot be better displayed on the front desk of the flash sales. At least 50% or more should be controlled by yourself. Monitor the ranking of the link in the flash sales at any time. The higher the ranking, the more orders will be naturally issued. If necessary, continue to brush the sales orders outside the station. This month's new realease can be taken down. This month's review target is 20-30, and you control it yourself according to the number of orders.
 
After the third month , after the new product period, it mainly depends on whether there are any negative reviews. If there are, you should contact or delete them in time, otherwise the ranking of the link will drop sharply. This is very important. If you don’t control the reviews, your links will be in vain. With certain review support and CPC, you will get orders. The three-month operation plan will be implemented in place. If you need support, find the boss. Ten thousand US dollars a month is fine.

I forgot to analyze. There is a difference between new stores and old stores. My approach is for old stores. The traffic of new stores is too unstable, and the store doesn't have much feedback. Other products don't have it either. You want to make 10,000 US dollars for a single product. You don't take your competitors seriously enough. Communicate more with the boss and operate the business in combination with the company's strength. Don't do some empty talk. What we need is practical work, not bragging. Boss, no matter how high the sales volume you set is, the company's strength (resources) cannot match it. Just mess around. Do as much as you can with how much money you have. OK, you want to make enough money with just one link. It's wishful thinking. Hahahaha.

Author: Speak without hesitation (Xiao Geng)