49% of U.S. consumers plan to shop less to cope with higher prices due to tariffs

It is learned that on February 7, according to foreign media reports, in the face of possible price increases caused by new tariffs, American consumers are adjusting their consumption strategies to reduce spending and adapt to market changes.

A survey of 1,022 consumers aged 18 and over in the United States by Smarty, an online shopping rewards app, showed that 49% of respondents planned to buy less, and 40% said they would turn to cheaper brands to cope with price increases. At the same time, the appeal of the second-hand market is rising, with half of the respondents saying they are more likely to consider buying second-hand goods, and the proportion of millennials is even higher, reaching 59%. This trend suggests that the new tariffs may further promote the development of the second-hand economy, prompting more consumers to choose second-hand shopping, second-hand markets and resale platforms.

In addition to changes in brands and purchasing channels, many consumers are also choosing to postpone large purchases. Assuming that the new tariffs are implemented in early 2025, consumers said they would postpone purchasing some major items, including automobiles (28%) and travel products (20%). Other items include furniture (21%), home appliances (21%), home furnishings (20%), electronics (20%) and clothing (19%).

Smarty CEO Vipin Porwal pointed out that the new tariffs will affect consumption patterns this year, and uncertainty is expected to increase as tariffs take effect. Although daily necessities still need to be purchased, a large number of consumers will postpone non-essential consumption and wait for price relief brought by the discount season. Faced with price pressure, smart consumers are working hard to increase savings and optimize spending through various reward programs.

Author ✎ Rayna/

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