It is learned that recently, according to foreign media reports, Walmart's investment in Mexico and Central America increased by 19% in 2024. This growth provided 5,000 jobs in Mexico and promoted the opening of 155 new stores. Since opening its first store in Mexico more than 30 years ago, Walmart has been expanding its market share in the region. In 2024, Walmart's total investment in Mexico and Central America reached $170 million, of which 45% was used for store renovation and maintenance, 29% for new store construction, 15% for supply chain expansion and modernization to enhance consumer experience, and 11% for technological innovation and strengthening e-commerce. As of the end of 2024, Walmart will have a total of 3,162 stores and membership clubs in Mexico, with more than 5 million customers visiting Walmart stores and online platforms on a daily basis. Walmart's growth is not only reflected in the increase in new stores and job opportunities, but also in the continued expansion of its e-commerce and digital business. In 2024, the growth rate of Walmart Connect platform in Mexico reached 34%. In addition, Walmart's long-running "Small Producers" program, which aims to connect low-income farmers to formal markets, has also achieved remarkable results. Since its launch, the program has facilitated the circulation of 130,000 tons of food worth $123 million and promoted the growth of 30 agricultural enterprises and 2,400 small farmers in Mexico. To improve operational efficiency, Walmart will introduce digital shopping receipts and plans to promote this solution in stores under its two major brands, Walmart and Bodega Aurrera. The move aims to simplify and automate processes, thereby reducing customer waiting time. At the same time, Walmart has also launched a program called "Minecraft" that aims to reduce the time it takes to open a new store by 50% by optimizing the store opening process. This program will not only reduce store opening costs, but will also further consolidate its leadership in the Mexican market. Author✎ Summer/ |
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