2024 US Christmas shopping season: Online sales increased by 4%, 71% of consumers plan to shop after the holiday

It is learned that recently, according to the latest survey by the National Retail Federation (NRF) and Proper Insights & Analytics, it is estimated that about 157.2 million people will do holiday shopping in physical stores, online or both on the last Saturday before Christmas (Super Saturday), an increase of about 10% over last year.

The survey showed that about 50% of consumers plan to shop online, 37% will go to department stores, 27% prefer discount stores, and 25% plan to visit clothing and accessories stores. 44% of consumers plan to shop online and offline at the same time, up from 41% last year.

Although a considerable number of shoppers have not yet finalized their shopping lists, 37% of consumers said they are still considering what to buy, while 24% are waiting for gift suggestions from family or friends. For the upcoming Christmas shopping climax, most consumers expect to complete their purchases before December 25, regardless of whether they have made a shopping list.

The report also mentioned that clothing and accessories are the most popular holiday gifts people buy, with 50% of consumers planning to buy such products, followed by toys (32%) and gift cards (26%).

In addition, as Christmas approaches, 71% of consumers are expected to choose to shop in the week after Christmas to take advantage of post-holiday promotions or use gift cards. 26% of consumers said they will shop after the holiday, while 16% plan to return unwanted gifts.

Compared to the peak shopping season during Thanksgiving weekend, this year’s Super Saturday is expected to continue the trend of online and offline shopping, and although the number of shoppers from Thanksgiving to Cyber ​​Monday has slightly decreased, the overall retail performance is still higher than initially expected.

According to global online sales data, online sales from November 1 to December 15, 2024 have reached 849 billion U.S. dollars, a year-on-year increase of 4%. Preliminary estimates show that retail sales in November and December 2024 will increase by 2.5% to 3.5% year-on-year to 979.5 billion U.S. dollars to 989 billion U.S. dollars.

Author✎ Summer/
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